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Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

If you are looking to see the future of how banks will utilize artificial intelligence (AI), look no further than marketing. Even if you are not a bank marketer, this article is worth a read to understand AI’s capabilities. Bank marketing AI is ground zero to showcase the transformation that is already taking place.

Marketing 195
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Why Website Experimentation Is the Key to Growing Your Marketing ROI – Here’s Why #253

Perficient

After a lot of SEO efforts, it is frustrating when users come to our website but don’t convert. Here’s Why digital marketing video series, Alex Harris joins Eric Enge to discuss how website experimentation can help to increase conversion rate and marketing ROI. ? ? ? ? ?. But why and what should we do? award-winning?Here’s

Marketing 309
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Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever

Perficient

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase.

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YouTube Continues to Dominate the Video Results in Google

Perficient

These factors are combined with your clickthrough rate into a metric called Quality Score and help improve the overall user experience with ads. Excess monetization would lead to a poor user experience and an erosion of market share over time. Consider writing a blog post and embedding the video in it.

Video 520
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Dock Stops Over USD$50m a Month in Fraud Using FICO Technology

FICO

The innovative pay-as-you-go solution allows Dock’s clients, including banks, fintechs, and retailers, to intercept fraudulent transactions and protect their operations, while also improving the user experience. You can read more about this story in the full media release.

Fraud 52
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FinovateSpring 2016 Live Blog – Day 2

William Mills

William Mills Agency and Beyond the Arc will be live blogging at FinovateSpring 2016. Customers can store all of their online profiles in one secure location to improve user experience. What’s the market strategy? The account has a tie into social media and sharing. Walk through the purchase experience.

Video 40
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Modern SEO: Mobile, Social, Inbound

William Mills

While at one time, ranking number one on page one of an organic Google search was the ultimate priority, today’s SEO is about also optimizing websites for the best possible user experience. According to HubSpot’s 2017 State of Inbound Report , 61% of marketers note improving their SEO presence as a top priority for 2017.

Mobile 46