Payments 2016: The Year Of Omnichannel Commerce
PYMNTS
DECEMBER 30, 2016
Omnichannel is no longer a trend or a prediction — it’s the new retail reality. For years, analysts and thought leaders have been predicting a future of seamless, omnichannel commerce, citing the emergent role of mobile commerce, shifting consumer patterns and the aggregation of data to recognize more accurate buying behavior.
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