The Financial Brand

MARCH 23, 2015

70% of consumers now shop for checking accounts online, but financial institutions'' product and marketing strategies don''t reflect this new reality. Featured Article checking accounts'

Online 12

Online Marketing Marketing Strategies Mobile 12

Gonzobanker

AUGUST 23, 2021

An article in Finextra argues that chatbots have become a competitive necessity: “The magic behind voice banking isn’t just the convenience of the device; it’s the artificial intelligence that powers intelligent customer self-service. Prior to 2021, 56% of financial institutions had launched a digital transformation strategy or initiative.

Strategy 137

Strategy Study Data Tools 137

South State Correspondent

MAY 2, 2022

Unfortunately, there are many problems with sales funnels, and in this article, we will show why banks should be thinking in terms of “Growth Loops” instead. Since a bank has an omnichannel approach, there is often misalignment between mobile, online banking, the branch network, marketing, and management.

social media 195

social media Management Marketing Resources 195

PopularBank

MAY 15, 2020

How-to articles, Q&As, video or photo demonstrations regularly bring visitors coming back to your site. Marketing consultants can offer a discount helping businesses re-vamp their marketing strategies in this new world. . Also, consider creating special online sales – think “Black Friday” in April.

social media 98

social media Video Taxes Community 98

Long Lasting Ideas

MAY 2, 2014

Nearly two-thirds (63%) of cell phone owners now use their phone to go online, according to a survey by the Pew Research Center’s Internet & American Life Project. bank marketing strategies bank marketing ideas online bank marketing strategy online marketing social media'

social media 76

social media Marketing Google Marketing Strategies 76

PYMNTS

MARCH 19, 2018

Data helps companies understand customers and change their go-to-market strategies to meet their buying habits. Data needs protection , however, a key desire of consumers who may be wary and weary of aggressive marketing. Data, after all, is oil, akin to that black gold as in the digital economy, it keeps commerce flowing.

Analytics 124

Analytics Data Compliance Tools 124

Long Lasting Ideas

JANUARY 5, 2015

In the age of Apple Pay, Google Wallet, and online banking, the old assumptions are shattered. Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. This is the most indebted class ever.

Marketing 40

Marketing Millennials Community Bank social media 40

PYMNTS

JUNE 9, 2018

One might be forgiven if, before reading this article, they had no idea that the World Cup is starting a week from now. And in Brazil, TV marketers are leveraging an unusual marketing strategy to push customers over the edge: superstition. Even in a “good year” for the U.S. and the World Cup (like in 2014, when the U.S.

Regional 109

Regional Retail Branding Marketing 109

Gonzobanker

JULY 27, 2022

The notion of “branch as attractor” has been eroding for 20 years as the point of attraction shifted to online search. This article originally appeared in Shevlin’s Fintech Snark Tank on Forbes and is reprinted with permission. Who : Geography is No Longer a Strategic Consideration.

Strategy 88

Strategy Customer Experience Fintech blockchain 88

The Raddon Report

JUNE 9, 2016

Given their investment in technology, financial institutions are more than justified to ask questions relevant to what extent they are being shopped online and which consumers are shopping them. Executives may find the answers to such questions quite surprising.

Online 12

Online Technology Marketing Strategies Marketing 12

The Raddon Report

MAY 25, 2016

Consumption of media is shifting online, giving consumers access to the music they want and providing financial institutions with a new, more personalized marketing opportunity.

Millennials 13

Millennials Online Marketing Marketing Strategies 13

The Raddon Report

JUNE 29, 2016

ATMs did not supplant branches, just as online banking did not supplant ATMs, for example. Most people have become omnichannel consumers of financial services, particularly mobile banking users. Consumers adopt new channels as they emerge as complements to existing channels instead of replacing older delivery channels.

Mobile 14

Mobile ATM Examples Online 14

William Mills

SEPTEMBER 12, 2017

Here’s a link to a good article on their funding and their mission: [link]. Its an add on to existing online banking. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. These folks are based in London and have raised.64 64 million in funding.

Samsung 69

Samsung Mobile User Experience Google 69

CB Insights

DECEMBER 14, 2017

Warby Parker’s plan to disrupt the $5 billion eye exam market. How Glossier’s skin tone matcher drives online conversions. Casper’s aggressive SEO strategy that drives 378,000 site visits a month. The strategy behind Dollar Shave Club’s million-view viral video. The long-tail playbook has won.

Video 78

Video Branding Company Strategy 78

The Raddon Report

MAY 5, 2016

With the advent of alternative financial service providers, financial institutions may wonder if there is still value in being a consumer’s designated primary financial institution (PFI). If there is value, what opportunities are there to increase customer wallet share?

Marketing Strategies 12

Marketing Strategies Company Marketing Online 12