The Financial Brand

FEBRUARY 12, 2024

This article 4 Banking CMOs to Watch in 2024 appeared first on The Financial Brand. Top CMOs are using technology to create novel marketing strategies and uncover new revenue streams. This article 4 Banking CMOs to Watch in 2024 appeared first on The Financial Brand.

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Perficient

DECEMBER 1, 2020

Going further, they adapted some of those learnings to apply to all of their marketing strategies. Over the next five blog articles, I want to share with you key insights about the following consumer audiences: English as a second language and immigrant populations. Latino/Hispanic consumers. African American consumers.

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Trends Millennials Community Marketing 309

The Financial Brand

NOVEMBER 2, 2023

This article Why U.S. Here’s its marketing strategy for Avvance. This article Why U.S. Bank Is Elbowing into the Competitive BNPL Space appeared first on The Financial Brand. Bank sees potential for merchant-based buy now, pay later programs online, in person and when invoices arrive.

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Marketing Strategies Branding Strategy Online 33

The Financial Brand

DECEMBER 26, 2022

This article 62 Digital Marketing Statistics Every Financial Marketer Should Know appeared first on The Financial Brand. Digital ads play a pivotal role in bank marketing. Here are 62 digital marketing statistics shaping mobile and digital marketing strategies.

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Marketing Marketing Strategies Strategy Branding 33

CFPB Monitor

JANUARY 29, 2020

Recently, Carol Evans and Westra Miller from the Federal Reserve’s Division of Consumer and Community Affairs published an article in the Fed’s Consumer Compliance Outlook addressing this very issue, entitled “ From Catalogs to Clicks: The Fair Lending Implications of Targeted, Internet Marketing.”

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Lending social media Compliance Regulation 130

Long Lasting Ideas

MARCH 3, 2020

Advisors summed it up well in their article on retention: “Customer acquisition is popular. among marketers because there is something very satisfying about gaining a new. at Bank Marketing Strategy + Ideas. Little attention seems. to get paid to “keeping what you have,” which is unfortunate given that the. Wheelhouse.

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Marketing Strategies Community Strategy Marketing 69

South State Correspondent

SEPTEMBER 6, 2023

In this article, we examine how behavioral deposit pricing works and how to use it to your bank’s advantage. Putting Behavioral Deposit Pricing into Action Bundling products and putting them in sets of three is a tried and trusted marketing strategy among banks.

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Marketing Marketing Strategies Analytics Strategy 195

The Financial Brand

APRIL 10, 2024

This article Gen Zers Aren’t Going to College. This article Gen Zers Aren’t Going to College. Here’s What That Means for Banks. appeared first on The Financial Brand. Gen Zers are pursuing non traditional career paths. This could mean big changes for banks and credit unions. Here’s What That Means for Banks.

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Branding Marketing Strategies National Capital 34

The Financial Brand

MARCH 14, 2024

This article How to Become an “Unmarketer”: Stop Marketing and Start Engaging appeared first on The Financial Brand. Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.

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How To Marketing Branding social media 33

The Financial Brand

MARCH 22, 2024

This article Pay for Performance: The Tactic Saving Marketing Budgets in 2024 appeared first on The Financial Brand. Consumers and businesses have hired the marketing team at your institution for a new role: The organization's best new sales team. And it should give marketing higher priority in banking's budget this year.

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Marketing Branding Marketing Strategies Strategy 32

The Financial Brand

APRIL 16, 2024

This article How to Fight for Your Bank’s Marketing Budget Today … and All Year appeared first on The Financial Brand. Here are 6 strategies proactive financial marketers can use to parry the budget ax — and 5 responses to common management objections to maintaining marketing spend.

How To 25

How To Marketing Branding Strategy 25

The Financial Brand

MARCH 5, 2024

This article Influencer Marketing: Is the ROI Worth it for Community Banks? This article Influencer Marketing: Is the ROI Worth it for Community Banks? appeared first on The Financial Brand.

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Community Bank Community Marketing Branding 31

Long Lasting Ideas

MAY 25, 2016

An article in the May 11 edition of The Wall Street Journal caught our eye last week. at Bank Marketing Strategy + Ideas. While the piece seemed to emphasize the rift between big and community banks, to us it seemed to serve up some lessons on how – or how not to – compete against the big boys of banking.

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Marketing Strategies Community Bank Community America 53

The Financial Brand

JANUARY 1, 2024

This article From Mini-Millionaires to Overemployed: Five Emerging Demographic Cohorts for 2024 appeared first on The Financial Brand. This article From Mini-Millionaires to Overemployed: Five Emerging Demographic Cohorts for 2024 appeared first on The Financial Brand.

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Branding Marketing Strategies Trends Marketing 36

The Financial Brand

JANUARY 17, 2024

This article How a Texas Bank Anchors its Brand in Local Communities appeared first on The Financial Brand. This article How a Texas Bank Anchors its Brand in Local Communities appeared first on The Financial Brand. A handful of high-profile sponsorships and a deep branch network keep the Texas-based Frost Bank front and center.

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Texas Branding Community Marketing Strategies 34

Ublocal

JUNE 5, 2023

In this article, we’ll explain everything you need to know about SBA loans and how to apply for one. Use our article as a guide and start the loan application process today with Union Bank. Check out our recent article on “Resources For NH Women-Owned Businesses.” Looking for additional resources for small business owners?

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New Hampshire Vermont Resources Taxes 98

The Financial Brand

FEBRUARY 22, 2024

This article Why Banks Are Saying Goodbye To the CMO appeared first on The Financial Brand. This article Why Banks Are Saying Goodbye To the CMO appeared first on The Financial Brand.

Branding 31

Branding Marketing Strategies America Marketing 31

The Financial Brand

MARCH 11, 2024

This article Rebranding Is Expensive, Time-Consuming – and Essential appeared first on The Financial Brand. This article Rebranding Is Expensive, Time-Consuming – and Essential appeared first on The Financial Brand.

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Branding Marketing Strategies Marketing Strategy 28

The Financial Brand

FEBRUARY 13, 2024

This article Touch of Frost Spreads Over Texas, with More Branching and Marketing in the Forecast appeared first on The Financial Brand. Now it's adding marketing fuel. This article Touch of Frost Spreads Over Texas, with More Branching and Marketing in the Forecast appeared first on The Financial Brand.

Texas 31

Texas Marketing Branding Trends 31

The Financial Brand

OCTOBER 15, 2023

This article Banking Success Requires Real-Time Data-Driven Engagement appeared first on The Financial Brand. This article Banking Success Requires Real-Time Data-Driven Engagement appeared first on The Financial Brand.

Data 39

Data Analytics Branding Technology 39

The Financial Brand

FEBRUARY 15, 2024

This article Are Teaser Offers Worth the Trouble in Banking? This article Are Teaser Offers Worth the Trouble in Banking? appeared first on The Financial Brand. Banks spend a lot acquiring depositors with specials and teasers. But news coverage and advice from online gurus compels consumers to beware of such deals.

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Branding Online Marketing Strategies Marketing 30

Digital Growth Institute

MAY 12, 2023

This shift in how they seek and consume financial information presents both opportunities and challenges for financial brands and their marketing strategies. As the first generation to grow up with technology at their fingertips, Gen Z has been utilizing platforms like TikTok, Instagram, and Twitter for financial insights.

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social media Marketing Strategies Strategy Branding 15

The Financial Brand

NOVEMBER 9, 2023

This article Are Banks Failing to Address the Unique Needs of Women? This article Are Banks Failing to Address the Unique Needs of Women? appeared first on The Financial Brand. Many banks say that they are committed to easing the financial concerns of women. So why is women’s financial anxiety at a five-year high?

Branding 36

Branding Marketing Strategies America Marketing 36

The Financial Brand

OCTOBER 6, 2023

This article Digital Marketing Tactics, Trends and Tips to Know About for 2024 appeared first on The Financial Brand. How can banks and credit unions make their digital marketing more effective? Get insight from three marketing agencies on the trends they're seeing.

Trends 37

Trends Marketing Branding social media 37

The Financial Brand

FEBRUARY 29, 2024

This article Marketing Swag: What’s Hot, What’s Not (& What Is it Even?) Promotional swag is a cost-effective marketing tool — plus the right product can turn a customer into a walking billboard. This article Marketing Swag: What’s Hot, What’s Not (& What Is it Even?)

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Marketing Branding Tools Marketing Strategies 28

The Financial Brand

NOVEMBER 23, 2023

This article 2024 Marketing Roadmap: More Customer Focus, More Streamlining & Fresh Takes on Life’s Milestones appeared first on The Financial Brand. Common wisdom says economic uncertainty means smaller marketing budgets. But Comperemedia says the bold should double down for growth.

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Marketing Branding Marketing Strategies Banking Trends 35

Banking 4 Tomorrow

MAY 5, 2014

Articles Branch Strategy Customer Experience Marketing Strategy Mobile Payments Risk Security Transparency' More significantly, however, is the emerging trend that has some parents, educators and lawmakers espousing their concern – when asked […].

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Branch Strategies Marketing Strategies Customer Experience Strategy 42

The Financial Brand

NOVEMBER 5, 2023

This article What Financial Marketers See as Their Priorities and Challenges for 2024 appeared first on The Financial Brand. A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.

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Marketing Survey Branding Fintech 36

The Financial Brand

OCTOBER 3, 2023

This article From TikTok to Trust: Building Relationships with Gen Z appeared first on The Financial Brand. For Gen Z consumers, banks must learn strategies to connect through hyper-personalization, social media marketing, financial empowerment and purpose.

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social media Strategy Branding Marketing 36

The Financial Brand

SEPTEMBER 27, 2023

This article Do Banks That Outspend Their Peers on Marketing Grow Faster? Banks ramped up their marketing after the pandemic. This article Do Banks That Outspend Their Peers on Marketing Grow Faster? appeared first on The Financial Brand. appeared first on The Financial Brand.

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Marketing Branding Data Marketing Strategies 38

The Financial Brand

NOVEMBER 2, 2023

This article Maximizing ATM Marketing Deepens Customer Relationships appeared first on The Financial Brand. This article Maximizing ATM Marketing Deepens Customer Relationships appeared first on The Financial Brand.

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ATM Marketing Customer Experience Branding 33

The Financial Brand

OCTOBER 18, 2023

This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. As deposit pressure mounts industrywide, a study of banks with under $2 billion of assets makes a case that bigger marketing budgets can help.

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Community Bank Study Community Marketing 35

The Financial Brand

SEPTEMBER 13, 2023

This article How First Horizon’s CMO Pushed for Growth from a Pandemic to a Merger Misfire appeared first on The Financial Brand. Erin Pryor’s focus on digital marketing and data analytics is a big part of the growth strategy that helped First Horizon weather a merger breakup.

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Analytics Strategy Branding Marketing 37

The Financial Brand

SEPTEMBER 26, 2023

This article How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts appeared first on The Financial Brand. Marketing budgets in financial services shrunk considerably in 2023, a Gartner survey shows. This article How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts appeared first on The Financial Brand.

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Marketing Survey Branding social media 36

The Financial Brand

OCTOBER 4, 2023

This article Flagstar Bank’s New Logo Is Just One Step in ‘Lifestyle Brand’ Makeover appeared first on The Financial Brand. This article Flagstar Bank’s New Logo Is Just One Step in ‘Lifestyle Brand’ Makeover appeared first on The Financial Brand.

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Long Lasting Ideas

JULY 7, 2016

In a recent article on the web site cbinsight.com, Wheeler tosses an interesting ingredient into the risk management cauldron – political risk. at Bank Marketing Strategy + Ideas. Continue reading What’s your financial institution’s political risk in 2016?

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Marketing Strategies Risk Management Community Bank Community 40

The Financial Brand

APRIL 11, 2023

This article Why Bankers Need to Become PR Preppers appeared first on The Financial Brand. This article Why Bankers Need to Become PR Preppers appeared first on The Financial Brand. There are crises in banking that can become confidences threats to any bank.

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Branding Marketing Strategies Marketing Strategy 43