The Financial Brand

MAY 13, 2024

This article Marketers Must Shift Focus and Tactics to Fight Waning Consumer Loyalty appeared first on The Financial Brand. The primacy of product and offers, particularly among younger customers, prioritizes channel and messaging over brand.

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Marketing Branding Customer Experience Marketing Strategies 19

The Financial Brand

OCTOBER 15, 2023

This article Banking Success Requires Real-Time Data-Driven Engagement appeared first on The Financial Brand. Banks must leverage data, predictive analytics and modern technology to enable personalized, real-time engagement across the customer journey.

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Data Analytics Branding Technology 38

The Financial Brand

NOVEMBER 5, 2023

This article What Financial Marketers See as Their Priorities and Challenges for 2024 appeared first on The Financial Brand. A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.

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Marketing Survey Branding Fintech 35

The Financial Brand

AUGUST 6, 2023

This article How To Win Over the 45 Million Customers Most Banks Neglect appeared first on The Financial Brand. The experience of a student seeking her first credit card shows how banks can do better by those with little to no credit history.

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How To Branding Cards Customer Experience 28

The Financial Brand

NOVEMBER 30, 2022

This article Banking Complaints: 4 Ways to Turn Gripes Into Account Growth appeared first on The Financial Brand. Complaints give bank marketers key insights into ways to improve their financial institution. This article Banking Complaints: 4 Ways to Turn Gripes Into Account Growth appeared first on The Financial Brand.

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Branding Marketing Customer Experience Marketing Strategies 35

The Financial Brand

MAY 31, 2023

This article Marketing in a World of ‘Infinite Data’ appeared first on The Financial Brand. We are experiencing a significant evolution of marketing driven by the availability of 'infinite data,' modern technologies & evolving rules.

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Data Marketing Branding Technology 27

The Financial Brand

JUNE 4, 2023

This article Reviving Customer Testimonials with Flair in Huntington Bank’s Ad Campaign appeared first on The Financial Brand. An Oscar-winning documentary filmmaker shows relationships Huntington bankers have with real customers they’ve helped in advertising campaign.

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Branding Customer Experience Marketing Strategies Video 25

The Financial Brand

MARCH 17, 2023

This article 3 Effective Tactics to Calm Customer Fears in a Banking Crisis appeared first on The Financial Brand. Check out how banks and fintechs are trying to reassure customers worried about their deposits, with examples from social media and email.

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social media Branding Examples Fintech 26

South State Correspondent

MAY 2, 2022

As a result, bankers love the idea of a sales funnel – put enough prospects at the top of the funnel, and a certain number of customers will fall out the bottom. Add more resources, and you get more customers. Here is a fun exercise – Ask a bank product team, “How do you grow customers?” It is easy to understand.

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social media Management Marketing Resources 195

The Financial Brand

JANUARY 26, 2017

The customer data flywheel effect is an ongoing and iterative process, allowing financial organizations to improve personalization over time.

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Data Big Data Customer Experience Marketing Strategies 12

CB Insights

DECEMBER 14, 2017

We identified four larger areas where these companies set themselves apart — in design, how they launch, the customer experience they build, and how they market themselves — and found that they had stories to tell in all of these categories. Build a better customer experience: How to build an end-to-end brand.

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Video Branding Company Strategy 78