Article Customer Experience Digital Banking Marketing Strategies 
The Financial Brand
FEBRUARY 27, 2023
This article BofA Ups Digital Prowess with Marketing & Digital Banking Combo appeared first on The Financial Brand. Knocking down silos is key to improving the customer experience. It's also part of Bank of America's strategy to drive true personalization.
Gonzobanker
JULY 27, 2022
Delivering a better customer experience is not the only way for banks to gain a competitive advantage. The segments that are more important than others is a clue to understanding a bank’s strategy. Historically, banks sold through branches and in (more or less) narrowly defined geographic areas.
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