The Financial Brand

SEPTEMBER 16, 2021

In a digital world, a bad customer experience can undermine marketing, while a great experience can have a positive multiplier impact. The post Bad User Experiences Destroy Great Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

User Experience 39

User Experience Marketing Customer Experience Banking Trends 39

Abrigo

OCTOBER 4, 2016

Probably the easiest way for institutions to bring in more applications is to set up an online loan application on their website that makes the process easier for applicants, potentially broadens the institution’s reach to new markets and can streamline the process so lenders can handle more applications in the same time.

Resources 236

Resources Marketing Strategies Strategy Community 236

The Financial Brand

JANUARY 4, 2022

It's a risky move without the marketing strategy — and chops — to support it. The post Why Some Institutions Dropped ‘Bank’ from Their Brand (and Why Most Shouldn’t) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. A few institutions have abandoned 'bank' in their branding.

Branding 36

Branding Marketing Strategies Banking Trends Analysis 36

The Financial Brand

NOVEMBER 20, 2022

This article How to Define the Generations: The Ultimate Guide for Marketers appeared first on The Financial Brand. This analysis ends the debate over birth years for the Silent Generation, Boomers, Gen X, Millennials, Gen Z, and Alphas.

How To 31

How To Marketing Millennials Analysis 31

The Financial Brand

DECEMBER 9, 2021

The post What Financial Marketers Need to Know About Streaming Video Now appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity.

Video 39

Video Marketing Banking Trends Analysis 39

The Financial Brand

AUGUST 10, 2021

The post Innovation and Sheer Marketing Muscle Power Credit Card Battle appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Fintechs and neobanks are adding competition with fresh ideas as major players prepare to spend for share.

Innovation 40

Innovation Cards Marketing Banking Trends 40

The Financial Brand

DECEMBER 14, 2021

Their emphasis can be grouped into three broad trends: Using data to know customers, humanizing marketing and optimizing with analytics. The post Financial Marketers Reveal Top Priorities for the Year Ahead appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 34

Marketing Analytics Banking Trends Analysis 34

The Financial Brand

OCTOBER 22, 2021

Mergers, expansion and more work-from-home policies demand that financial marketing heads help staff work together wherever they are. The post 7 Strategies for CMOs Managing Bank Marketing Teams from a Distance appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Strategy 39

Strategy Management Marketing Banking Trends 39

The Financial Brand

SEPTEMBER 12, 2021

The post Machine Driven Marketing: The Future of Ethical AI and Digital Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.

Digital Banking 41

Digital Banking Marketing Banking Trends Analysis 41

The Financial Brand

AUGUST 3, 2021

When bank and credit union marketers lack the deep pockets of bigger institutions they have to apply brainpower. The post Marketing Smarter on a Community Bank Budget appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Community Bank 33

Community Bank Community Marketing Banking Trends 33

The Financial Brand

NOVEMBER 17, 2021

The post Data Mastery: The Growing Digital Divide in Financial Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The understanding of data and targeted application of it — not just access to it — will determine financial institutions' ability to compete.

Data 36

Data Marketing Banking Trends Analysis 36

The Financial Brand

JANUARY 13, 2022

The post Why Financial Marketers Should Focus on Customer Loyalty in 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers.

Marketing 34

Marketing Banking Trends Analysis Trends 34

The Financial Brand

SEPTEMBER 27, 2021

The post How Banks and Credit Unions Are Rethinking Marketing for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Shifts in where people seek financial information are driving some changes, coming on top of attitudes and practices changed by the pandemic.

Marketing 36

Marketing Banking Trends Analysis Trends 36

The Financial Brand

JULY 19, 2021

Part of the reduction is because leaders are giving Chief Digital Officers funds for digitization that used to go to CMOs for marketing. The post 2021 Marketing Budgets Clobbered, But Banking Gets Hammered Less appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 32

Marketing Banking Trends Analysis Trends 32

The Financial Brand

NOVEMBER 23, 2021

The post What Financial Institutions Can Learn from TD Bank’s Marketing Playbook appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Known for its superior branch service, the big regional is rebuilding its brand experience virtually. The bank's CMO reveals key tactics.

Marketing 34

Marketing Banking Trends Branding Regional 34

The Financial Brand

AUGUST 11, 2021

The post 3 Culture Changes Can Give Any Financial Marketer Fintech-Like Results appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Sharply different approaches distinguish fintechs from established institutions. Yet key principles of startups can be applied by anyone.

Fintech 36

Fintech Marketing Banking Trends Analysis 36

The Financial Brand

DECEMBER 9, 2021

The post What Financial Marketers Need to Know About Streaming Video Now appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity.

Video 31

Video Marketing Banking Trends Analysis 31

The Financial Brand

SEPTEMBER 14, 2021

Financial marketers try to measure every interaction, but there are things they don’t see and can't track. The post Marketers Don’t Know About the ‘Dark Funnel’ (And That’s a Problem) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Learn the pitfalls and remedies.

Marketing 32

Marketing Banking Trends Analysis Trends 32

The Financial Brand

JULY 13, 2021

The post Google Leaves Cookies on the Table: What Financial Marketers Must Know appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Chrome browser's dominance lets Google call the shots, but evolution away from controversial tracking could get messy.

Google 34

Google Marketing Banking Trends Analysis 34

The Financial Brand

AUGUST 19, 2021

The post Why Most Financial Institutions Flop When Using Stories for Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. 99% of things banks and credit unions call 'stories' aren't that at all. Real stories have emotional hooks, and require three key elements.

Marketing 33

Marketing Banking Trends Analysis Trends 33

The Financial Brand

NOVEMBER 3, 2021

Still widely used, the marketing customer information file (MCIF) is now obsolete. The post One Marketing Automation Tool that Should be Retired from Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Seven steps can help institutions modernize their methods.

Marketing Automation 29

Marketing Automation Tools Marketing Banking Trends 29

The Financial Brand

SEPTEMBER 8, 2021

Financial marketing experts weigh in on five strategies to effectively grow your financial institution's brand and business. The post 5 Key Strategies to Maximize Your Institution’s Marketing Reach & Impact appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Strategy 30

Strategy Marketing Banking Trends Branding 30

The Financial Brand

JUNE 10, 2021

The post Financial Marketers Must Rethink Consumer Banking Campaigns appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The pandemic affected how consumers see multiple financial needs. Tools and techniques for promoting services will have to evolve.

Marketing 29

Marketing Banking Trends Analysis Trends 29

The Financial Brand

JULY 30, 2021

The post Financial Marketers Need To Prepare For The Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights. In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional.

Data 32

Data Marketing Banking Trends Analysis 32

The Financial Brand

AUGUST 9, 2021

The post Financial Institution Marketing Is Failing to Curb Customer Outflow appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Consumer attraction to digital banking providers goes beyond ease of use. These firms connect with people in a way that builds comfort.

Marketing 30

Marketing Banking Trends Analysis Branding 30

The Financial Brand

DECEMBER 9, 2021

The post 3 Key Steps Banks & Credit Unions Must Take to Step Up Their Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Financial institutions need to make hefty tech investments to advance their customer experience game — here's how to do it the right way.

Marketing 33

Marketing Customer Experience Banking Trends Analysis 33

The Financial Brand

JANUARY 7, 2022

Faced with multiple challenges, bank and credit union marketers can become tentative. The post 3 Proven Ways Financial Marketers Can Laser-Focus on the Customer appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Three simple projects can help break the gridlock.

Marketing 27

Marketing Banking Trends Analysis Trends 27

The Financial Brand

FEBRUARY 3, 2022

The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Community institutions are losing share among Millennial and Gen Z segments. Analytics and first-party data can help reverse the trend.

Marketing 26

Marketing Fintech Millennials Analytics 26

The Financial Brand

SEPTEMBER 27, 2021

The post How Banks and Credit Unions Are Rethinking Marketing for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Shifts in where people seek financial information are driving some changes, coming on top of attitudes and practices changed by the pandemic.

Marketing 29

Marketing Banking Trends Analysis Trends 29

Perficient

DECEMBER 8, 2020

An analysis of how the two algorithms differ. Excess monetization would lead to a poor user experience and an erosion of market share over time. Ultimately, the relevance and quality score algorithms create as many “satisfied page views” as possible and help preserve Google’s market share in the face of strong competitive forces.

Video 520

Video Google Study Examples 520

PYMNTS

APRIL 4, 2019

Much of those specifics are coming from Asia , where South Korea and China are, judging by virtually all reports on the matter, far ahead of other markets when it comes to 5G deployments. ( billion in retail and marketing spend, with revenue from VR retail initiatives expected to increase by 3,000 percent over the next four years.

Retail 177

Retail Mobile Course Branding 177

The Financial Brand

SEPTEMBER 22, 2021

Financial marketers may be relying on outdated budgeting strategies. The post What Banks Should (and Shouldn’t) Put Into Next Year’s Marketing Budget appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here are steps their teams should take when outlining their priorities.

Marketing 20

Marketing Banking Trends Analysis Strategy 20

The Financial Brand

JUNE 6, 2021

Knowing how to work with these sites is a digital marketing must. The post How Financial Marketers Can Work With Motley Fool’s Comparison Tool appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Google ranks third-party review sites ahead of individual banking sites.

Comparison 20

Comparison Tools Marketing Banking Trends 20

The Financial Brand

JUNE 22, 2021

The post Top 5 Mistakes Financial Marketers Make With Advertising Agencies? appeared first on The Financial Brand - Banking Trends, Analysis & Insights. From underbudgeting to having fuzzy goals, banks and credit unions waste time and money with outside experts. But the marriage can be saved.

Marketing 20

Marketing Banking Trends Analysis Trends 20

Social Assurance

OCTOBER 29, 2021

Social Assurance’s Marketing and Compliance Report provides an analysis of the financial services industry and explores trends for the upcoming year. Growing Utilization of Marketing and Compliance Tools and Technology. The pandemic helped shake up some long-held traditional forms of banking and marketing.

Compliance 15

Compliance Survey Marketing social media 15

The Financial Brand

JUNE 21, 2021

The post Top 5 Mistakes Financial Marketers Make With Advertising Agencies? appeared first on The Financial Brand - Banking Trends, Analysis & Insights. From underbudgeting to having fuzzy goals, banks and credit unions waste time and money with outside experts. But the marriage can be saved.

Marketing 15

Marketing Banking Trends Analysis Trends 15

Social Assurance

AUGUST 17, 2020

For bank marketers, vendors are synonymous with risk assessments, compliance hurdles, financial analysis and reference checks – not to mention a whole lot of paperwork and expense. Given this, why on earth would a bank marketer ever jump ship and start working for a bank vendor? Well, this bank marketer did just that.

Marketing 15

Marketing Community Bank Community Marketing Strategies 15