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How important is a social media community in banking?

Abrigo

Much like the internet was once considered a fad, the same was said not so long ago about social media. The social network truly connects people. Clearly, those in the “social media is a fad” camp were mistaken. Which banks and credit unions are doing social media well?

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Burger King To Give Some Venmo Users $1 To Promote New Dollar Menu

PYMNTS

We know that value is extremely important to our guests, especially now," Ellie Doty , chief marketing officer at Burger King North America, said in the release. Burger King's use of marketing efforts that capitalize on a keen sense of social media has won the Miami-based company kudos.

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Valuable Lessons from the Best Bank Brands on Social Media

ForwardBanker

Every quarter, The Financial Brand publishes an updated ranking of the top 100 best-performing banks and credit unions on social media. Ranking is an indication that your financial institution is making smart use of social media channels to communicate your brand’s.

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Credit Card App Ranking A Tale Of Big Banks And Fast FinTechs

PYMNTS

by Bank of America Mobile Banking , with BofA recently talking up positive spending trends. 3 is Capital One Mobile , with money transfer giant Wells Fargo Mobile charting at No. 7 as the giant experiments with social media this year. Charting at No. 1 is the fully-loaded Chase Mobile app, followed at No. The Top 10.

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Mix-N-Match Fake Shopping Holidays For Fun And Profit

PYMNTS

This year’s theme is “Shop Small and Share Joy” – and Amex is betting the store, as it were, on social media, saying in a statement that “according to the American Express Shop Small Impact Study … the majority (78 percent) of small business owners say that positive feedback on social media is a significant driver of business.”.

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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

and became the most valuable bank in Latin America. Thus, where most banks would focus on a referral program, Nubank ranked the quality of the referee and allocated more capital into acquiring the customer they referred. Xpeers are customer support help reachable by phone, chat, social media, or email.

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Virtual Banking Assistants Still Mostly Limited to Simple Transactions

Bank Innovation

Just ask Bank of America, whose Erica crossed 3.5 million users, or Capital One’s Eno which claims to have one of the highest user ratings and can even communicate with consumers through text outside the banking app. Virtual banking assistants seem to be all the craze lately.

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