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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. prefer to bank via a mobile app or website.

Marketing 294
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Inside Marketing: Navigating The Changing Credit Union Landscape In 2022

William Mills

Key marketing strategies focus on member data, increasing online brand presence and leveraging social media. The proliferation of financial service channels has fundamentally changed the way credit unions approach marketing to members and prospects.

Insiders

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Guest Post: 2nd Quarter 2022 Financial Markets and Economic Update by Dorothy Jaworski and Sam Weller

Jeff For Banks

Spring Storms So far, 2022 has brought one storm after another. Stock markets hit new highs in January and quickly began a long and painful sell-off that has continued into May. in 1Q 2022, showing economic weakness right as the Fed begins its tightening campaign. High mortgage rates will begin to affect the housing markets.

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4 Crucial Banking Trends for 2022 Financial Institutions Can’t Ignore

The Financial Brand

The post 4 Crucial Banking Trends for 2022 Financial Institutions Can’t Ignore appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Traditional banks still have a leg up on digital competitors, but it's slipping. Here are key ways they can hold onto their advantage.

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Why Financial Marketers Should Focus on Customer Loyalty in 2022

The Financial Brand

The post Why Financial Marketers Should Focus on Customer Loyalty in 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers.

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How Banks and Credit Unions Are Rethinking Marketing for 2022

The Financial Brand

The post How Banks and Credit Unions Are Rethinking Marketing for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Shifts in where people seek financial information are driving some changes, coming on top of attitudes and practices changed by the pandemic.

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How Banks and Credit Unions Are Rethinking Marketing for 2022

The Financial Brand

The post How Banks and Credit Unions Are Rethinking Marketing for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Shifts in where people seek financial information are driving some changes, coming on top of attitudes and practices changed by the pandemic.