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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. prefer to bank via a mobile app or website.

Marketing 294
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Inside Marketing: Navigating The Changing Credit Union Landscape In 2022

William Mills

Key marketing strategies focus on member data, increasing online brand presence and leveraging social media. The proliferation of financial service channels has fundamentally changed the way credit unions approach marketing to members and prospects.

Insiders

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4 Crucial Banking Trends for 2022 Financial Institutions Can’t Ignore

The Financial Brand

The post 4 Crucial Banking Trends for 2022 Financial Institutions Can’t Ignore appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Traditional banks still have a leg up on digital competitors, but it's slipping. Here are key ways they can hold onto their advantage.

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Why Financial Marketers Should Focus on Customer Loyalty in 2022

The Financial Brand

The post Why Financial Marketers Should Focus on Customer Loyalty in 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers.

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Virtual Reality Gains Traction In Retail

PYMNTS

and Europe by 2022. billion for retail and marketing in the year 2022, with revenues from VR initiatives expected to increase by 3,000 percent over the next four years. Last year saw a boom in brands using VR in this way, including U.K. VR is expected to generate $1.8

Retail 192
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How Banks and Credit Unions Are Rethinking Marketing for 2022

The Financial Brand

The post How Banks and Credit Unions Are Rethinking Marketing for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Shifts in where people seek financial information are driving some changes, coming on top of attitudes and practices changed by the pandemic.

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How Banks and Credit Unions Are Rethinking Marketing for 2022

The Financial Brand

The post How Banks and Credit Unions Are Rethinking Marketing for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Shifts in where people seek financial information are driving some changes, coming on top of attitudes and practices changed by the pandemic.