Deep Dive: How Ad Fraud Takes A Toll On Advertisers And Publishers
PYMNTS
SEPTEMBER 3, 2019
Banks may process $1 million worth of credit card fraud requests in a day, but ad fraud detectors can face up to 20,000 requests every second. Ad fraud is growing even worse due to the rise of real-time bidding (RTB), an advertising model in which advertisers automatically bid on ad placements as web pages are loaded.
Let's personalize your content