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Transformations In Social Media Commerce And Restaurant Technology 

PYMNTS

Social media platforms are aiming to harness their contextual commerce potential. And in restaurant innovation, Domino ’s has become a leader in mobile and digital technology as it blazes its own path in the quick-service restaurant (QSR) world. 2019: The year Instagram rolled out in-app checkout for brands.

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Is #donate The First Step To #buy?

PYMNTS

In fact, the company, which launched in 2014 and is based in Washington, D.C., is the only social fundraising platform with hashtag-to-donate technology on both Facebook and Twitter. Think about it: A person who makes a donation in the public sphere of social media might encourage others to do the same.

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The Buyers: Millennials Love-Hate Chain Restaurants

PYMNTS

Technology has lent itself to increasing the amount of mobile delivery orders, but there are additional contributing factors pulling from both sides of the restaurant spectrum. Between 1999 and 2014, the fast-casual dining space grew by 550 percent and is projected to reach revenue of $66.9 billion by 2020.

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The Greatest Mobile Opportunity Might Be Email

PYMNTS

In a rush to embrace the latest technologies or dive headfirst into the latest social platform, more tried-and-true marketing tools available on mobile devices are being swept under the rug in favor of newer, sexier mediums. From 2014 to 2015, app-based consumer interactions grew 10 times.

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What Evine’s Surprisingly Dramatic Journey Means For The Future Of Home Shopping

PYMNTS

The big changes at the firm began in 2014, when activist shareholders took control of the board and installed new management. Evine has been launching a flurry of new brands under Rosenblatt’s leadership, transitioning to HD and rebalancing the merchandise mix to focus on more profitable goods. Evine is getting ready to expand.

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Food Brands Reach Toward Esports Players

CB Insights

Wendy’s designed an interactive ad campaign for gamers on Twitch, a leading video streaming platform (acquired by Amazon in 2014). There could be a lot of opportunity in the esports industry for brands. The post Food Brands Reach Toward Esports Players appeared first on CB Insights Research.

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Facebook’s Oculus On Virtual Reality As An Enterprise Tool

PYMNTS

Virtual reality (VR), a technology that has captured the public eye for decades, has long piqued consumers’ curiosity. The technology was originally relegated to the world of fantasy and science – but in recent years, that’s begun to change. Of course, the use of virtual reality as a retail tool isn’t particularly new.

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