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Amex Study: Social Media Shout-Outs Could Pump $197B Into SMB Economy

PYMNTS

As the holidays grow closer, American Express says research has shown that social media promotions and engagement could be a big boost for this year's Small Business Saturday event, according to a press release. The majority of those businesses included restaurants, with retail close behind. billion, the release stated.

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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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Email, Social Media King For Retail Marketers

PYMNTS

While most retail marketers have similar goals in 2017 in terms of enhancing consumer engagement and increasing sales, the online realm of marketing outreach remains king. The data shows a significant amount of retail marketers selecting these channels, at 68 percent for email and 54 percent for social media.

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Retail KPIs Get Worked Over For Customer Experience

PYMNTS

Retailers may be focused on the wrong metrics. But a survey of 265 senior marketers found that those KPIs miss “forward-looking indicators,” including the total amount of revenue a customer will afford the company over time (customer lifetime value, or CLV). Banking and retail put the most emphasis on return on investment (ROI).

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Privacy And Personalization Clash For Retailers

PYMNTS

Retailers are facing a personalization paradox. Fifty-three percent of consumers want retailers to respect their anonymity in 2020; at the same time 61 percent want more personalization in marketing, messaging and promotions. Other surveys reinforce the need for personalization at retail.

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Deep Dive: Why Retailers Are Merging Online, In-Store Shopping For The Omnichannel Age

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percent of respondents in an early March survey said they were using their mobile devices to shop more often. The following Deep Dive explores these changes, how they are pushing retailers toward offering omnichannel experiences and what this means for the future of commerce. The rise of omnichannel . reached 14.4

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Social Shopping Struggles With The Burden Of Potential

PYMNTS

However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 At least one recent survey shows that the potential is awakening in 2020. It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI.