We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
And it would be a constant challenge to keep them from hurting the customer experience. Too many companies just tack referral on, assuming that their incentives will do the work of motivating users to actually pull the trigger. Mint’s Patzer knew he didn’t want to put conventional banner ads on the site.
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