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A Referred Customer Is A Better Customer

PYMNTS

Roche noted that struggling retailers, like Aéropostale and American Apparel, have invested in Extole’s advocate marketing technology to engage their existing customers and build their brands back up. “If So, you wake up one day, and you’re this useful brand, and the youngest customer on your customer list is 28. Roche said.

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Beware of Charging Unicorns: SoFi’s Vision of a “Bankless World”

ForwardBanker

Super Bowl ad season is again upon us, and according to the Wall Street Journal these high-priced TV spots can generate eye-popping increases in site traffic for little-known brands. Therefore it’s little wonder that even web-centric startups turn to this old-school media strategy to attract attention.

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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

An explosion of new consumer finance brands is transforming how people save, spend, and manage their money. Mint was dominating the mobile financial management space, with a stronger brand and new resources from the Intuit acquisition. Even a well-known startup brand like Lending Club still spends about $200 per customer it acquires.

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Fall In! FinovateFall 2015 Presenting Companies Revealed

Fintech Labs Insights

RMS is an engagement solution provider focused on acquisition, cross-sell, rewards, and referral marketing solutions for financial institutions. Walletron automates a brand’s presence in mobile wallets, opening a new communication channel for loyalty and billing.

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