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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

In the August edition of the Payments And The Platform Economy Playbook , PYMNTS examines how marketplaces are using technologies such as artificial intelligence (AI) and mobile payments to innovate the customer experience. This is one of the ways that platforms are working with AI tools to differentiate themselves from their competition.

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A Digital Mindset: The Key to an Enhanced Strategy for Insurance Commerce

Perficient

The connection between technology and consumers in the insurance industry has never been more relevant. Although the insurance industry was already facing rising competition and customer expectations, the global pandemic forced our industry to take legacy processes and technologies, and transition to “digital” seemingly overnight. .

Strategy 332
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Toyota Plans To Turn Millennials Into Car Owners

PYMNTS

That bet could complicate, in a positive way, some of the general ideas out there about the preferences of millennial consumers. The integration of such tools is designed with those millennials in mind, part of the company’s effort to gain more revenue from a new generation of drivers. Not So Much About Tech As Marketing.

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Shifting The Used Car Market Into Overdrive

PYMNTS

He is the cliché of a profession that has a lot of suede sheen on it, but at least one company is in the market to bring used car sales into the digital future. “We It’s hard to imagine that there’s so much technology and innovation happening up and down the mobility spectrum except for in this market — and it’s a $1.4

Marketing 242
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Greyhound Drives Omnichannel Security With AI, Advanced Learning Tools

PYMNTS

Fraud could cost the market more than $25 billion this year, and approximately 20 percent of attempted travel-related transactions are confirmed to be fraudulent. Dallas-based busing line Greyhound is all too familiar with such problems, prompting it to implement advanced learning technologies to secure ticketing.

Security 141
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Addressing the Need for Personalization in the Financial Services Industry

Perficient

What does your brand portray to the market? With an increasing comfort with digital technology within financial services, firms must challenge traditional operating models and leverage digital tools to create an authentic relationship and earn (and retain) trust. Tell – Authentic, Relevant Brand Messages and Experiences.

Industry 294
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Millennials Make Big Push For B2B Personalization

PYMNTS

Thanks to better data analysis — including via machine learning and artificial intelligence, among other emerging technologies — personalization is becoming a bigger part of the overall consumer experience. It said that 70 percent or more of millennials are involved in B2B buying decisions. “As B2B Gets Younger.