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Look To Gen Z For More Retail Trend-Setting

PYMNTS

Forget millennials – well, at least for a moment. So-called Generation Z is also driving much of the innovation when it comes to retail. To reach consumers on the hunt for offerings that are “clean and natural,” the retail chain rolled out its Everspring household brand. Gen Z Trends. Take Target, for instance.

Retail 148
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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

Online marketplaces for everything from retail goods to travel services to hospitality need to ensure a quick and easy way for both buyers and sellers to transact with each other— or risk losing both sides to a waiting host of competitors. In other markets, the rise of marketplaces is giving old organizations new perspective.

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Why Retailers Should Stop Focusing On Millennials

PYMNTS

It seems that retailers and marketers don’t. With marketers clamoring to attract the fleeting attention of millennial and Gen Z shoppers, the older demographic (roughly between the ages of 53 and 71) is often overlooked. Nor should they assume that millennial-focused ads will trigger boomers’ desire for perennial youth.

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Four Generational Marketing Imperatives for Engaging Millennials and Gen Z

Banking Exchange

Almost every brand across industries is courting millennials and Generation Z consumers Retail Banking Technology Lines of Business Financial Trends Feature Customers Feature3 People Digital Mobile Tech Management Online Financial Research Fintech.

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The Rapid Rise of Mobile Marketing Trends in Millennial Consumers

Bank Innovation

The face of banking and financial education has changed how we market in the course of a few short years. Digital media usage has nearly tripled since 2010, with the prevalence of smartphones responsible for more than 90% of this growth. Smartphones have become the device of choice for well over half of digital media […].

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Can Millennials Save Brick-And-Mortar Retail?

PYMNTS

Though many retailers have assumed millennials are behind the trend toward highly digitized, online-focused shopping experiences, baby boomers might be the real culprits. In the Northeast, 25 percent more millennials visit multiple stores when bargain shopping than baby boomers.

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How Millennials Are Propelling Halloween To New Retail Heights

PYMNTS

Retailers are set to clean up this Halloween, as 2017 is looking to be a record-setter for consumer spending during the holiday. That growth appears to be driven by millennials, with responses to a recent Citibank poll indicating survey participants between the ages of 18 and 36 expect to spend 2.5 billion, up 8.3 billion, up 8.3