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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. Artwork by Oatawa/Getty Images. By Amy Geist.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Bank Marketing Lesson 9: Goal Setting – A Common Theme. Many sessions discussed the importance of setting clear goals for any marketing effort, such as the talk by Jessica Reese (graphical notes below), the Social Media Manager for Arvest Bank (AR, $27B).

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5 Lessons Learned At Chick-fil-A

Long Lasting Ideas

Here at BankMarketingCenter.com, we’ve been interested of late in the lessons community banks and credit unions can learn from success stories in other economic sectors, which brings us to Chick-fil-A. Continue reading 5 Lessons Learned At Chick-fil-A at Bank Marketing Strategy + Ideas.