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Perficient Included in Gartner’s 2020 Marketing Technology Vendor Guide

Perficient

The Marketing Technology Vendor Guide helps marketing leaders traverse the current martech vendor landscape, identify the right marketing technology solutions to achieve specific business goals, and understand which partnerships to consider when advancing martech maturity.

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Passing The Middle-Market Automation Exam

PYMNTS

The National Center for the Middle Market must have a definition of what the term is so that they can do data analytics and sample and survey these firms. Visa prefers to define mid-market as a set of needs and a set of customer behaviors, he said. And both the needs and behaviors change as firms grow, he said.

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Business development strategies for 2016: Marketing

Abrigo

In fact, the average percentage of accounting firms’ revenue spent on marketing has increased by 1 percentage point to 3.94 percent, according to the 2015 Association for Accounting Marketing Benchmark Survey. She reviewed the top 10 marketing expenses (excluding compensation) that the survey identified among all firms.

Strategy 150
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Modernizing the Health Plan Business Process

Perficient

Modernize Your Health Plan Business Processes with Salesforce Industries: Perficient is recognized as the 6 th largest healthcare IT consulting firm and a key leader in the space in the Modern Healthcare’s 2020 survey. Replace paper-based processes for submitting tax forms, providing payment, and signature.

Groups 294
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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. These surveys were conducted over the last two years and offer year-over-year comparisons of results. CASE STUDY] Data-Agnostic?

Trends 72
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FUEL CYCLE Fuels B2C Relationships

PYMNTS

FUEL CYCLE equips businesses to engage with customers through gamification and gamified rewards, surveys, group discussions, live chats, etc. Feedback from traditional post-purchase surveys, for example, tended to be very reactionary and isolated to that specific visit. — as if they were on a social network.

Branding 103
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How The API Revolution Fuels Corporates’ SaaS Fatigue

PYMNTS

According to the survey, nearly half of respondents said they are using apps in the workplace that have not been specifically sanctioned by their companies’ IT departments. Last year, data from Harmon.ie The report also highlighted potential security risks and wasted spending. This includes addressing SaaS in a step-by-step manner.

Tools 135