Perficient

DECEMBER 2, 2020

The Marketing Technology Vendor Guide helps marketing leaders traverse the current martech vendor landscape, identify the right marketing technology solutions to achieve specific business goals, and understand which partnerships to consider when advancing martech maturity.

Technology 322

Technology Marketing Houston Marketing Automation 322

PYMNTS

DECEMBER 16, 2016

The National Center for the Middle Market must have a definition of what the term is so that they can do data analytics and sample and survey these firms. Visa prefers to define mid-market as a set of needs and a set of customer behaviors, he said. And both the needs and behaviors change as firms grow, he said.

Marketing Automation 100

Marketing Automation Marketing Cards Payments 100

Gonzobanker

OCTOBER 13, 2020

For these institutions, digital strategy should be focused on a disciplined allocation of resources and a management team obsessed with understanding performance, competition and the voice of the digital customer. Best practice institutions are not managing the digital shift in a reactive fashion.

Strategy 156

Strategy Digital Banking Digital Strategies Mobile 156

Payments Source

JANUARY 1, 2018

Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. These surveys were conducted over the last two years and offer year-over-year comparisons of results. CASE STUDY] Data-Agnostic?

Trends 72

Trends Customer Experience Survey Data 72

PYMNTS

FEBRUARY 22, 2018

Without a doubt, small businesses (SMBs) have more choice than ever before when adopting new technologies, and many of those new tools, from accounting to customer relationship management (CRM), are streaming in as Software-as-a-Service (SaaS). This increase in choice and quality of B2B FinTech solutions is also, undoubtedly, a good thing.

Tools 135

Tools Software Data Analysis 135

William Mills

NOVEMBER 1, 2016

American Banker , through SourceMedia research, recently surveyed more than 300 chief information officers from various financial institutions about their 2017 budgets. For your marketing and PR teams? It demonstrates how public relations and marketing are connected to business development, the sales cycle and customer successes.

Technology 40

Technology US Customer Experience Marketing 40

FICO

OCTOBER 23, 2019

We completed surveys on this topic at FICO and the responses zero in on factors such as poor digital banking offerings, less personalized offers and smaller networks of branches and ATMs. This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40