The Financial Brand

APRIL 16, 2017

Marketing automation software is a requirement for any financial institution wanting to manage complex, personalized communications.

Marketing Automation 29

Marketing Automation Marketing Software Management 29

Gonzobanker

JANUARY 29, 2018

According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. In the Future Ready Marketing poll, although more bankers felt they had strong content than felt they had strong delivery, neither was felt to be strong by a majority.

Analytics 115

Analytics Resources Strategy Marketing Strategies 115

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. 2015 was a content marketing tsunami. Content marketing has arrived! My, how things have changed!

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

William Mills

APRIL 5, 2016

. “William Mills Agency has an incredible knowledge of both the financial sector and content marketing which they have combined to consistently accelerate marketing and sales growth through their digital presence,” said Jordan Benjamin HubSpot channel account manager.

social media 40

social media Software Marketing Automation Marketing Strategies 40

Payments Source

JANUARY 1, 2018

Other areas of pain included in our surveys include website complexity, content management, effectiveness of email marketing efforts, and managing digital assets. Other questions in the survey related to spend on content management, email automation solutions, lead generation, and mobile marketing solutions.

Trends 72

Trends Customer Experience Survey Data 72

William Mills

NOVEMBER 1, 2016

While the inclusion of and need for technology is growing in order for us to do our jobs more effectively, we cannot fail to recognize that it’s also growing our contributions to these organizations – a reflection of their reliance on marketing communications as a real difference maker. CRM and relationship management. based fintech.

Technology 40

Technology US Customer Experience Marketing 40

William Mills

APRIL 27, 2017

Seems like a pretty straightforward application of marketing automation and predictive marketing. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. Mills-Grimes is the Digital Marketing Manager at William Mills Agency.

San Francisco 68

San Francisco social media San Jose Customer Experience 68