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Personalized Marketing: What Banking Customers Really Want

Perficient

blockchain​, digital wallets​, money center banks​, emerging payment solutions, digital lending​, economic turmoil​, and fintech disintermediation). Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

Marketing 294
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The New Lending Fintech Bonanza

Gonzobanker

OnDeck’s fire sale aside, recent deals at nCino, Black Knight and Ellie Mae are a shot in the arm to a market in need of some good news. 2020 is the wildest downward ride in the market since 1929, which, one would think, is taking its toll on the fintech ecosystem serving banks and credit unions.

Lending 158
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SMB Alt-Lending Gears Up For Another Industry Shakeup

PYMNTS

The level of market volatility hitting the U.S. After industry consolidation and a leveling-out of venture capital interest, alternative SMB lending remains a strong market, though just like traditional banks, it has also faced new lessons as a result of the current market. ” A Banking Pullback?

Lending 171
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Empowering Your Financial Advisors With Salesforce

Perficient

Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life.

Taxes 294
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Goldman Sachs To Launch Mobile App For Consumers

PYMNTS

The report speculated the app will include Goldman Sachs services, including Marcus , its online lending platform, high-yield savings accounts and its soon-to-be-launched robo-advisor investing platform. “We It does have apps for its wealth management clients, employee recruitment and for monitoring investment markets.

Mobile 101
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Part 1: What is Embedded Finance?

Perficient

This blog marks Part 1 of our Embedded Finance Blog Series and will introduce the overarching concept of embedded finance, setting us up to discuss embedded payments, embedded lending, and embedded insurance (all of which fall under the embedded finance umbrella) in future blogs. The Technology Behind Embedded Finance .

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Fiserv to buy First Data – the biggest fintech deal of 2019

Gonzobanker

Twenty-two billion dollars is a monster-size deal, but at 2X First Data’s annual revenue, the price is a way lower revenue multiple than the growth-oriented digital mashups lining up in the market. Even while $500 million in new expected investments over five years is a LOT of coin, this is really a roll-up with diversification.

Data 128