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Personalized Marketing: What Banking Customers Really Want

Perficient

blockchain​, digital wallets​, money center banks​, emerging payment solutions, digital lending​, economic turmoil​, and fintech disintermediation). They want to have meaningful relationships with technology partners who will bring innovative ideas and proven experience to the table.

Marketing 294
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Banks Say FinTech Innovation, Not Regulation, Is Now Their Fiercest Market Pressure

PYMNTS

Regulation has undoubtedly acted as a catalyst to major financial services trends in areas like small business (SMB) lending, faster payments and, most recently, open banking and collaboration with FinTechs. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Optimism Up.

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P2P lending makes it to main street?

Celent Banking

In this same line, Banco Galicia in Argentina has a very interesting offering – Galicia MOVE – aimed to college students based on a totally digital proposition, underpinned by the use of digital channels and a targeted marketing strategy. Banks are certainly not playing hide and seek with P2P lending. Change or die.

Maine 100
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Innovation and Sheer Marketing Muscle Power Credit Card Battle

The Financial Brand

The post Innovation and Sheer Marketing Muscle Power Credit Card Battle appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Fintechs and neobanks are adding competition with fresh ideas as major players prepare to spend for share.

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Do Consumers Trust Their Financial Services Provider?

PYMNTS

A study released by Market Strategies International found that 31 percent of American households feel stuck in a relationship with one or more financial services companies they distrust. A similar pattern exists for banking, life insurance, mortgage lending, credit cards and even investment firms. The answer may surprise you.

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B2B FinTech Goes High-Tech For Funding

PYMNTS

It’s not everyday that the B2B payments space sees innovation in corporate cards, but Spendesk, based in France, is giving the industry a little boost. Based in California, CUneXus Solutions has a very specific target in mind for its marketing clients: credit unions. million raised. Commercial Cards. The company raised $2.2

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. Both speakers presented the bulk of the opportunity to start around custody of these digital assets and then crypto rewards products and lending against such assets.