Remove Branding Remove Innovation Remove Lending Remove Marketing Strategies
article thumbnail

Personalized Marketing: What Banking Customers Really Want

Perficient

In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. blockchain​, digital wallets​, money center banks​, emerging payment solutions, digital lending​, economic turmoil​, and fintech disintermediation).

Marketing 294
article thumbnail

Innovation and Sheer Marketing Muscle Power Credit Card Battle

The Financial Brand

The post Innovation and Sheer Marketing Muscle Power Credit Card Battle appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Fintechs and neobanks are adding competition with fresh ideas as major players prepare to spend for share.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

article thumbnail

Bankers Are Navigating a Brave New World with Mergers and ESG

Gonzobanker

On another front, you have digital disruption and fintech innovation, forcing bankers to step up their investments in transformation and more aggressively attack their existing business models. It must be what pours out from the culture, the leadership, the brand, and the operations of a modern banking institution.

article thumbnail

FinovateFall 2017 Live Blog – Day 2

William Mills

Cool name and branding. An industry leader in lending and benchmarking solutions for financial institutions. YUKKA Lab AG detects market sentiments and transforms them into innovative tools for the finance and communications industry. I like their branding. Simplified investing app. . “90% afs_vision.

Samsung 69
article thumbnail

FinovateSpring 2016 Live Blog – Day 2

William Mills

Under the scenario the consumer can transfer much-needed cash as well get cash (that was earned, not paid yet) so no payday or online lending debt is added. Showing using a brand new device on a brand new connection. Peer lending meets machine learning, with LendingRobot. Peer lending solution that’s growing fast.

Video 40
article thumbnail

FinovateSpring 2016 Live Blog – Day 2

William Mills

Katerina Frolovicheva (MD, Technologies Innovations). This is a leading bank in Russia, with a track record of fintech innovation. What’s the market strategy? Branded version is available. ^KT. David Carr (Innovation Manager). As a co-branding solution, it would work very well. Bank XXI Department).

Video 40