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Create Successful Marketing Automation Campaigns for Healthcare

Perficient

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry? Why is it important for healthcare companies?

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Hip On HIPAA: Pushing Back to Use Patient Data

Perficient

But … if you have the courage, you may also have a chance to change the hearts and minds of those zero-riskers by providing some new information. Let your leaders know how other health systems are gaining a competitive advantage and market-share by using PHI to be data-driven. As stated above, you may be out of luck.

Data 493
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Market your community bank with first-party data

Independent Banker

It all forms what is referred to as first-party data, or information that organizations own and collect themselves, and it’s generally considered more valuable and accurate than information that outside providers collect, or third-party data. In addition, many marketers don’t have tools for capturing customer information themselves.

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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Across financial services – industries such as banking, wealth management, and insurance – the need for greater personalization has been a theme for several years. Understand and navigate your vast digital data to make smarter, more informed business decisions. Learn – Preferences and Interactions.

Industry 294
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Recovery Has Passed Us By – We Need Hospitals to Be Resilient

Perficient

Revenue recovery efforts offered a necessary but insufficient first step – we urge you not to be complacent if you’re fortunate to have managed through a first wave. When facilities, services, or physicians can open or close in a matter of days, it is essential to manage all communication at scale.

US 522
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Jumpstart Your Platform Selection and Avoid Lengthy RFP

Perficient

As you start to research what’s available in the market, you find that there are hundreds of potential systems, all at different price points and all that claim to be the best solution. As you get lost in the overwhelming amount of information or a lengthy RFP, you decide you need some expert help on the topic. Event Management.

System 332
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Adobe to Acquire Marketo: So What?

Gonzobanker

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.