Remove Customer Experience Remove Information Remove Management Remove Marketing Automation
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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Across financial services – industries such as banking, wealth management, and insurance – the need for greater personalization has been a theme for several years. What does your brand portray to the market? Elements of Delivering a Personalized Experience.

Industry 294
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Market your community bank with first-party data

Independent Banker

It all forms what is referred to as first-party data, or information that organizations own and collect themselves, and it’s generally considered more valuable and accurate than information that outside providers collect, or third-party data. In addition, many marketers don’t have tools for capturing customer information themselves.

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FinovateSpring 2017 Live Blog – Day 2

William Mills

ALL LENDERS whether banks, credit unions or independent mortgage bankers MUST step up their customer experience and reduce costs with new technology from companies like BeSmartee. Again, another great UI show how a loan officer can work faster creating a better customer experience. infocorpgroup. www.infocorpgroup.com.

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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

American Banker , through SourceMedia research, recently surveyed more than 300 chief information officers from various financial institutions about their 2017 budgets. CMOs allocating more of their marketing budget toward the use of technology – 27 percent, exactly. Our inside sales team is, in effect, part of our marketing team.

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Banking’s CRM Conquerors

Gonzobanker

Sales and pipeline management has been the bread and butter of CRM, but setting it up in an integrated and user-friendly way has been grossly oversimplified. More importantly, the team designed how a new opportunity will convert from a frontline referral to a well-managed lead pipeline within the same platform. Sales & Referrals.

Idaho 131