Financial Technology Fintech Marketing Marketing Strategies 
PYMNTS
FEBRUARY 21, 2019
Such is the case in financial services, where “ FinTech ” is often used to describe financial technology vendors. “A A firm that offers financial technology is not necessarily a FinTech,” said Provenir Managing Director Paul Thomas, who thinks the distinction between the two needs to be clearer.
BankInovation
FEBRUARY 8, 2022
Core provider Fiserv’s market strategy continues to focus on bank partnerships and fintech acquisitions as revenues grow and development picks up speed. Financials were in line with expectations, Fiserv Chief Executive Officer Frank Bisignano said during today’s fourth-quarter earnings call.
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William Mills
FEBRUARY 8, 2024
In the ever-evolving landscape of financial technology (Fintech), where innovation and competition are the norm, the ability to generate high-quality leads is crucial. For Fintech companies looking to serve financial institutions, effective lead generation is not just a strategy, it's the lifeline for sustainable growth.
William Mills
JANUARY 14, 2016
Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. Content marketing has arrived!
William Mills
SEPTEMBER 11, 2017
I know of several FinTech companies that started as Adobe Web Site Developers for community banks. While everyone knows Adobe, I suspect they are bigger in the financial industry than most people realize. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing.
William Mills
SEPTEMBER 24, 2018
and I are looking forward to watching the future of fintech unfold live on stage. There are a number of great events in FinTech but this one I do my best to attend each year. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing.
William Mills
SEPTEMBER 25, 2018
And of course, SMB lending has been a huge focus for fintech. While this is true everywhere, this is a particular challenge in a market like India. MuniRisk solves information fragmentation for municipal market participants. The municipal bond market has always been pretty low on the radar for most firms. Unsung heroes?
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