Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. After realizing the power of social media, bank marketers need to take the next step. How to Start Influencer Marketing.

Marketing 15

Marketing social media Marketing Strategies Branding 15

The Financial Brand

MARCH 17, 2023

Check out how banks and fintechs are trying to reassure customers worried about their deposits, with examples from social media and email. This article 3 Effective Tactics to Calm Customer Fears in a Banking Crisis appeared first on The Financial Brand.

social media 30

social media Branding Examples Fintech 30

NCR

MARCH 1, 2016

That’s why some of us from Banking.com will be attending, and even actively participating in, the Bank Social Media Conference , which is set for April 7- in Newark, N.J. On the one hand, social media within retail banking is still in its infancy, yet it’s raging with innovation and experimentation (at least when budgets allow).

Conference 40

Conference social media Marketing Strategies Strategy 40

Long Lasting Ideas

JANUARY 5, 2015

Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. How can bank marketers find creative ways to attract those 18-to-29 year old customers? Conservative bankers might dismiss social media. Don’t.

Marketing 40

Marketing Millennials Community Bank social media 40

PYMNTS

MARCH 17, 2016

That’s a theory that many consumers appear to share, and they have taken to social media to call Zara out for what they suspect was little more than a marketing ploy attached to the not-actually-controversial (to most decent folks, anyway), corporately perceived “trend” of human acceptance.

social media 100

social media Branding Retail Marketing 100

William Mills

APRIL 27, 2017

They use “continuous data validation” to verify each data element as it is input, for example it verifies the telephone number as soon as it is entered. Seems like a pretty straightforward application of marketing automation and predictive marketing. From their web site: Unison is the market leader in home ownership investment.

San Francisco 69

San Francisco social media San Jose Customer Experience 69

William Mills

NOVEMBER 1, 2016

We mostly expect CIOs and CTOs to expand their technology infrastructure each year, even if modestly, to address new industry challenges, widen their growth potential or enter into new market opportunities. For your marketing and PR teams? A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based

Technology 40

Technology US Customer Experience Marketing 40

NCR

MAY 16, 2016

A little thought and preparation beforehand will do wonders for your marketing strategy and translate into more sales for you. It’s crucial to target your market audience by using the right keywords within your website pages. You don’t have to worry about exhausting your marketing spend! Social Media.

Strategy 53

Strategy social media Google CA 53

William Mills

SEPTEMBER 25, 2018

For example, it reminded them that it was time to purchase food for their dog. While this is true everywhere, this is a particular challenge in a market like India. MuniRisk solves information fragmentation for municipal market participants. MuniRisk solves information fragmentation for municipal market participants.

Mobile 78

Mobile Customer Experience Lending Analytics 78

South State Correspondent

MAY 2, 2022

Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Neither the product staff nor the marketing staff knows what they don’t know. Here is a fun exercise – Ask a bank product team, “How do you grow customers?”

social media 195

social media Management Marketing Resources 195

William Mills

MAY 11, 2016

Sergii Danilenko (Head of Marketing). Sabina Bhatia (Director, Marketing). Scale private banking model to a much broader market. For example, with a Letter of Credit, you can now add a cryptograhic signature that can’t be forged. Tim Dubes (VP, Marketing). Check back for new updates throughout the day.

Video 40

Video Lending social media Analytics 40

William Mills

JULY 26, 2018

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales. Market Awareness.

Video 41

Video Marketing social media Fintech 41

William Mills

MAY 11, 2016

What’s the market strategy? Demo: In Instagram – Example dude sees an ad for sunglasses from a bank called Genius. Adds in Social security. For example, if they get a gift with account open). The account has a tie into social media and sharing. Sergii Danilenko (Head of Marketing).

Video 40

Video Mobile social media Analytics 40

William Mills

SEPTEMBER 9, 2016

Example of clients wants bond’s from Asia, Investor and put in all of their investment details, including amount, range, and the platform will give you all the “approved” bonds that the platform recommends. Targeted at Marketing, execs, lines of business owners, etc. 09:43 am iBank Marketing – [link]. yield, etc.

social media 40

social media ATM Mobile Customer Experience 40

Social Assurance

DECEMBER 17, 2021

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. You may want to glance at that post before you dive into how to create a strategy in this blog post. Set Clearly Defined Goals.

Strategy 15

Strategy Branding Marketing Marketing Strategies 15

Social Assurance

OCTOBER 22, 2021

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. The reward is worth it!

Branding 15

Branding Marketing social media Marketing Strategies 15

FICO

MARCH 24, 2021

In the example in my previous blog, I had drafted a banking ecosystem which can penetrate into customers’ lifecycle with different products and services. Let’s assume the lender in this example is aiming to grow its new-to-system customer portfolio via launching a new digital lending product: small-ticket unsecured instalment loans.

Data 59

Data social media Resources Examples 59

CB Insights

OCTOBER 23, 2018

Peltz and P&G collectively spent over $100M on marketing to bring investors to their sides. Since then, Peltz has continued to push P&G to re-evaluate its R&D strategy, bring in more external talent, and focus on innovation. Nelson Peltz and his fund Trian Fund Management disclosed a $3.5B stake in P&G in Feb’17.

Branding 73

Branding Industry Retail Strategy 73

William Mills

SEPTEMBER 7, 2016

Visualizing data for trends and market projection, visualize data in different ways. Showing cash envelopes as an example of a great budgeting system. Two steps in the process; enrollment (about a minute) using a drivers’ license as an example and now showing a voice enrollment. Who is the target market? And your done!

Mobile 40

Mobile Cards Fraud Data 40

CB Insights

FEBRUARY 27, 2018

In this report, we dive into the trends reshaping how our clothes and accessories are designed, manufactured, distributed, and marketed. True Fit , for example, just closed a $55M Series C round to bring its funding to $102M. This allows fast fashion brands to beat traditional labels to market. Table of Contents. Product Design.

Industry 78

Industry Branding social media Retail 78

CB Insights

DECEMBER 14, 2017

These direct-to-consumer, or D2C companies, are able to manufacture and ship their products at much lower costs than traditional consumer brands because they own all of their customers’ data and maintain end-to-end control over the making, marketing, and distribution of products. One example was the idea of “sleep positions.”

Video 78

Video Branding Company Strategy 78

CB Insights

JUNE 7, 2018

Is it the “dark arts” of marketing — as some, including former presidential candidate Hilary Clinton and Democratic Congressman Adam Schiff, have claimed? However, it had already started gaining media attention even before its Facebook moment. For example, imagine trying to market a vegan protein bar. Does it even work?

Marketing 78

Marketing Data Analytics Examples 78