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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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Retail Branding Comes Off The Back Burner

PYMNTS

If a retailer has been focused on an excellent customer experience, that should drive messaging to all three groups. Part of that communication and brand strategy must include social media, which too many retailers have de-emphasized. Are you going to extend the grace period on your return policy?

Branding 145
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The Customer Problem Resolution Secret

South State Correspondent

At 19%, community banks ranked only above credit unions in delivering customers that were “extremely satisfied with the outcome of their problems and a whopping 35% that were “not satisfied.”. Why Customer Problem Resolution Matters. Solving problems is central to customer service. A good McKinsey & Co.

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7 Rules To Improve Total Experience Using the “Time-on-Task” Methodology

South State Correspondent

While these rules were derived from improving time-on-task, they can enhance bank performance no matter what metrics a bank uses for customer, employee, or total experience (the combination of employee and customer experience). Design or pick the fastest customer experience. ” The result?

Policies 195
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Opening a bank account in the digital age

Accenture

What they are specifically discussing is the Revolut account and how impressed they are with the overall customer experience and features (I’m paraphrasing a bit). When onboarding a new customer, there are a few techniques to combine the best customer experience with meeting regulatory expectations which can be used in tandem.

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Amazon Pay: How Brands Can Create Trusted Conversations With Consumers Online

PYMNTS

When retailers are thinking about how to adjust, she said, the first step is finding new ways to lean into those tried-and-true classics of creating the right customer experience. You can get pushed onto your back foot, or you can ask yourself a really simple question, which is: ‘How does this serve me?’”.

Branding 220