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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

To provide these elevated customer experiences, businesses should consider the opportunity to implement Augmented Reality (AR) into the commerce experience. In 2019, Gartner projected that over 100 million customers would be shopping with AR in 2020. Giving the Consumer Control. So, is this the year of AR breakthrough?

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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

PYMNTS

Restrictions on in-branch interaction are now causing financial institutions (FIs) to better engage with consumers and offer personalized banking experiences with mobile apps, online chat and contextual video content. One-third are very interested in using it for learning purposes, as well.

Video 224
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A Digital Mindset: The Key to an Enhanced Strategy for Insurance Commerce

Perficient

Let’s look at four important areas that are actively shaping the insurance industry and the commerce experience – data, processes, technology, and our people. . population is considered millennial or younger as of July 2019), the demand for personalization in the commerce experience grows. Leveraging Data Responsibly .

Strategy 332
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In Banking Innovation, Eyeing The Needs Of The ‘Digital Native’

PYMNTS

Depending on where you look, the chasm yawns wide when it comes to innovating with new technologies or features. In a PYMNTS interview with Karen Webster, Joe DeRosa, EVP of Global Sales at i2c , discussed the findings of the July 2019 Innovation Readiness Playbook , subtitled “Leveling the Playing Field for Different-Sized FIs.”

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New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”.

Study 196
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Changing Authentication For A Changing World

PYMNTS

From their affinity for brunch (and avocados on toast ) to their attachment (uncorded, of course) for subscription services , it’s no secret millennials have some significant spending differences compared with older generations. Focusing on mobile millennials. That can be a tremendous help. Keeping up with what’s next.

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The growing interest in digital banks

Insights on Business

Recently, new digital technologies – driven by cloud, mobile, social media and analytics – have significantly lowered entry barriers and put customers much more at the center of the banking relationship. At the same time, regulators in many countries also have relaxed regulations to encourage innovation in the banking industry.