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Weekly Wrap: Brex ramps up brand strategy, while Chase focuses on data security

Bank Innovation

In this episode, Suman Bhattacharyya, senior editor, and Angely Mercado, associate editor, discuss the following news developments: Corporate card and financial product startup Brex’s marketing strategy; Inspired Capital’s recent investment in business banking platform Rho; and […].

Strategy 243
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Personalized Marketing: What Banking Customers Really Want

Perficient

They want to have meaningful relationships with technology partners who will bring innovative ideas and proven experience to the table. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

Marketing 294
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Qdoba, Paytronix Team To Bolster Customer Experience

PYMNTS

A press release states Paytronix will look at transaction data to “better know its guests,” and develop “one-to-one marketing strategies that deliver content and offers that are relevant to the individual guest.”

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Join Perficient at the Automotive CX Summit Series!

Perficient

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. Digital Frictionless Customer Experience.

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FICO World 23: Unleashing the Power of FICO Platform

FICO

FICO is on a mission to unlock the potential of Applied Intelligence and create a connected end-to-end customer experience. In fact, we are so committed to this and believe in it so deeply that we have changed our mission Here it is: Applied Intelligence – powering your customer connections. Innovation is incredibly important.

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Banks Say FinTech Innovation, Not Regulation, Is Now Their Fiercest Market Pressure

PYMNTS

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Optimism Up. Cybersecurity.

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The secure digital platform for financial services innovation

Insights on Business

CxOs are somewhat divided about whether the innovation focus will be on new or established markets. Previously, they thought open innovation would predominate, but now a growing number of these executives anticipate more internal-driven innovation. Quest for secure digital platforms.