Brand Differentiation – How One Bank Is Producing 132% Profit Growth
South State Correspondent
MARCH 23, 2022
It would do that by using technology, design, and data science to provide a customer experience that would generate its publicity. Nubank started with a credit card offering, followed by deposit accounts, then lending, and then payments, investing, and insurance. Step 4: Reallocate Advertising Dollars into Customer Service.
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