Adobe Takes A Whack At Salesforce With $4.75B Marketo Buy
PYMNTS
SEPTEMBER 20, 2018
Adobe announced it has entered into a definitive agreement to acquire software company Marketo for $4.75 With nearly 5,000 customers, Marketo combines planning, engagement and measurement capabilities into an integrated B2B marketing platform. In May, it entered into a definitive agreement to acquire Magento Commerce for $1.68
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