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Adobe Takes A Whack At Salesforce With $4.75B Marketo Buy

PYMNTS

Adobe announced it has entered into a definitive agreement to acquire software company Marketo for $4.75 With nearly 5,000 customers, Marketo combines planning, engagement and measurement capabilities into an integrated B2B marketing platform. In May, it entered into a definitive agreement to acquire Magento Commerce for $1.68

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14 Reasons Why You Should Grow Your Pega Career at Perficient

Perficient

“Within the Pega team there is ample room for professional growth, learning experience, and advancement. Pega Leadership does a really good job supporting employee growth and is committed to understanding what each member of the team is looking for in career paths. Have Colleagues, but Also Friends. “If

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A Consultant Perspective: How Product Innovation Teams Can Successfully Bring a Product to Market

Perficient

Your team needs to understand what problem they’re solving before diving into the project, meaning your team needs to work in tandem with the client Product Owner to define the product feature list with help from client leadership and stakeholders. Goal and Scope Definition.

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Open Banking Co Token Receives $16.5M Investment

PYMNTS

Other customers include Khaleeji Commercial Bank, An Post, Think Money Group, Tandem Bank and numerous others. “As As the emerging category leader in open banking infrastructure, Token gives banks a fast track to deliver great open banking customer experiences,” comments Kirsch.

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Business Intelligence: No Vision = No Results

Gonzobanker

Since BI initiatives are among the worst at scope creep and, well, going off a cliff, let’s start with a definition we can (hopefully) all agree on: Business intelligence helps turn internal transaction and external market data into an asset. Now, the top challenge organizations face in turning data into an asset is leadership.

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10 Factors That Will Determine Banks’ Future Relevance

The Financial Brand

Clear strategies and definite actions are needed. Banks and credit unions no longer have a cushion of time to meet competitive challenges. The post 10 Factors That Will Determine Banks’ Future Relevance appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The State of Responsible AI in Financial Services

FICO

In the absence of definitive U.S. Industry Leadership in Artificial Intelligence Already Exists. . This year’s study found that the number one benefit of Responsible AI was improving the customer experience; “Delivering better experiences for customers” (74%) was listed as the top benefit of Responsible AI.