Community Data Management Marketing Automation 
Independent Banker
FEBRUARY 28, 2023
Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.
Perficient
MARCH 15, 2021
As we continue our series of posts on making HIPAA work for you, I am going to address a common problem we hear from health care marketers: “My board/boss/CMO/Legal Counsel says we cannot use patient data for marketing communications.”. Some organizations have a zero-risk tolerance of using data. HIPAA is serious.
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Independent Banker
FEBRUARY 28, 2022
Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Fintechs know how to reach and work with the community.
PYMNTS
FEBRUARY 22, 2018
Without a doubt, small businesses (SMBs) have more choice than ever before when adopting new technologies, and many of those new tools, from accounting to customer relationship management (CRM), are streaming in as Software-as-a-Service (SaaS). Last year, data from Harmon.ie First off is simply choosing the right tool.”.
Gonzobanker
OCTOBER 13, 2020
With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Make Digital Benchmarks and KPIs Visible.
Fintech Labs Insights
JUNE 15, 2016
Market intelligence is the tool for this kind of “know your customer,” but for many small and medium-sized banks the challenge of turning raw customer data into actionable market intelligence has been both pricey and technically prohibitive. This is where Race Data comes in. ” Company facts. .
FICO
JULY 15, 2022
Replacing human bias with data-driven science. As a data scientist working on credit models in the late 80s, it was a mission to help replace human bias with data-driven science. It means the inclusion of credit markets that are less developed, where a larger part of the population is underserved. Vice President, Scores.
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