Independent Banker

FEBRUARY 28, 2022

We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. The digital world has opened vastly broader avenues for community banks to attract new customers—especially if they partner with fintechs in their endeavors.

Fintech 136

Fintech Marketing Community Bank Community 136

PYMNTS

MAY 26, 2017

The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. BNO: While we’ve always been a community platform, we recently revamped our offerings to focus on being a holistic business intelligence solution. Started with # (who?)

Branding 103

Branding Community Survey Data 103

Gonzobanker

OCTOBER 13, 2020

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves.

Strategy 158

Strategy Digital Banking Digital Strategies Mobile 158

PYMNTS

FEBRUARY 22, 2018

Ariel Diaz, founder and CEO of Blissfully , told PYMNTS the chaos breeds fatigue for the SMB community. He offered the example of marketing automation and integration: start with “syncing all your relevant data across your CRM and email marketing platform, then you can narrow your options and work toward that goal,” said Diaz.

Tools 135

Tools Software Data Analysis 135

Gonzobanker

DECEMBER 19, 2017

Rainbolt has quietly built a community bank in the past 20 years that is closing in on $2 billion of market cap. For 35 years, Wilmers led M&T with creativity, integrity and the “old-school” wisdom of a community banker who created a $26 billion market cap company. New Hot Category Award : Marketing Automation.

Conference 101

Conference Industry Community Bank Community 101

Fintech Labs Insights

JUNE 15, 2016

Market intelligence is the tool for this kind of “know your customer,” but for many small and medium-sized banks the challenge of turning raw customer data into actionable market intelligence has been both pricey and technically prohibitive. This is where Race Data comes in. We followed up with a few questions by e-mail.

Community Bank 12

Community Bank Data Community Marketing 12

FICO

JULY 15, 2022

FICO wants industry and the community to know they can count on us to do nothing less than that. Standards that won’t be compromised. When we create new versions of the FICO Score, we do it to benefit lenders, consumers, and the soundness of the credit ecosystem. Take financial inclusion, one way to score more people in the U.S.

Analytics 52

Analytics Data Lending Innovation 52

Gonzobanker

JUNE 26, 2019

Idaho Central Credit Union and Delta Community Credit Union successfully deployed CRM in the contact center. The credit union also used marketing automation to collect data and develop journeys that deliver educational marketing materials both digitally and via direct mail campaigns.

Idaho 140

Idaho Michigan System Lending 140

Fintech Labs Insights

JULY 22, 2015

CoreIQ is a marketing automation system developed by Onovative that speeds onboarding and broadens cross-selling opportunities for community banks and credit unions. The post Finovate Debuts: Onovative’s CoreIQ Brings Automated Marketing Technology to Banks appeared first on Finovate. Has 6 employees.

Technology 12

Technology Marketing San Jose Community Bank 12

CB Insights

APRIL 24, 2018

We look into how stores are being transformed into showrooms, community gathering spots, and even event spaces as retailers leverage the physical store as tool for brand marketing. Automation and why it matters: Yes, cashier-less stores are novel and attract attention, often winning splashy headlines. Organic and cheap.

Retail 59

Retail Trends Technology Branding 59

FICO

DECEMBER 15, 2020

Duguid before the end of June 2021, I believe the court will not only provide some clarity on what an ATDS is but, in doing so, will further facilitate the use by banks and other businesses of legitimate, non-marketing automated or prerecorded voice and text messages to the mobile phones of customers who have the provided requisite consent.

Policies 52

Policies Washington DC Regulation 52