article thumbnail

Community Banks Are Missing Out on the Value of Social Media

The Financial Brand

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

article thumbnail

Rebeca Romero Rainey: Stories worth telling

Independent Banker

This Community Banking Month, I invite you to try something new to spread your story. Share a new development, community project or initiative. As community bankers, we know relationships matter. I’m headed to Memphis to meet with our state and regional partners, and then I’ll be engaging with the team at CRA Partners.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. Artwork by Oatawa/Getty Images. By Amy Geist.

article thumbnail

Banks Break Free of Cookie-Cutter Social Media

American Banker

For some banks, gone are the days of just using social media to update followers on branch hours. Increasingly, banks are using sites like Twitter and Facebook for something much larger.

article thumbnail

4 ways to track your bank’s marketing performance

Independent Banker

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings.

article thumbnail

How To Improve Uninsured Deposit Performance

South State Correspondent

Apply further rising rates, social media amplification of rates or risk, general sensitivity to safety, greater competition, or a credit shock to the deposit holding institution. For example, while banks in the Southeast and Mid-Atlantic regions of the U.S. This is one of the great mysteries of community banking.

How To 195
article thumbnail

The Current Banking Crisis – 10 Not So Apparent Lessons

South State Correspondent

The ratio would provide a bank’s current core capital position to risk-adjusted assets. Some form of this ratio will likely be applied to the national and regional banks, which means larger community banks will also be judged by this ratio. 9) Brand Matters: SVB had one of the best brands in banking.