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Community Banks Are Missing Out on the Value of Social Media

The Financial Brand

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. Artwork by Oatawa/Getty Images. By Amy Geist.

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How To Improve Uninsured Deposit Performance

South State Correspondent

Apply further rising rates, social media amplification of rates or risk, general sensitivity to safety, greater competition, or a credit shock to the deposit holding institution. For example, while banks in the Southeast and Mid-Atlantic regions of the U.S. This is one of the great mysteries of community banking.

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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

This fast pace has banks and credit unions contemplating how they can compete in this mobile “arms race” and what unique value smaller institutions can bring to the table. . With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources.

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The Current Banking Crisis – 10 Not So Apparent Lessons

South State Correspondent

The ratio would provide a bank’s current core capital position to risk-adjusted assets. Some form of this ratio will likely be applied to the national and regional banks, which means larger community banks will also be judged by this ratio. 9) Brand Matters: SVB had one of the best brands in banking.

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Winning the Customer

Banking 2020

That’s why digital capabilities have revolutionized every industry from retail and healthcare to banking—if the same services can be had from half a world away, and for a lower cost, why not avail of them? Meanwhile, the large regional or national banks are the biggest losers, saying sayonara to 16% in this customer age group.

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10 Data-Driven Ideas To Increase Branch Engagement

South State Correspondent

Five: Last Mile Digital Conversions One of the more successful uses of modern branch strategy is to move non-mobile banking customers onto your bank’s mobile platform. The average community bank may have 30% to 50% on mobile, while the national banks are closer to 80%.

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