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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. Leveraging social media, Gentle Monster started to get traction. How Banks Can Leverage: While not exactly a banking innovation, banks can better allocate capital to COIs.

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Customer Satisfaction – How To “Wow” Your Customer in Banking – Part I

South State Correspondent

Banks often benchmark themselves to the categories and classes below published by the American Customer Satisfaction Index. To track if they are wowing the customer, banks compare their score to the benchmark. The average for community banks last year was a composite score of “80.”

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The Customer Problem Resolution Secret

South State Correspondent

The larger your bank, the more likely your customer is going to be satisfied with how their problem turned out. Conversely, the smaller your bank, there is a 60% correlation to being unhappy with the outcome of your resolution. Why Customer Problem Resolution Matters. Solving Problem Resolution Issues.

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10 Top Banking Podcasts You Should be Listening to

Abrigo

In many cases, the podcasts or hosts have sizable social media followings, and all release a new episode at least once per month so you can stay up to date with the latest trends in the finance world. Listen to the podcast episode, " How To Sleep Easier at Night About Capital and Risk Levels.". keep me informed. Whitepaper.

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CEO Roundtable: Ideas for a successful 2023

Independent Banker

We recently spoke with community bank CEOs from across the country to gain insights on how they’re proactively positioning to manage risks and take advantage of growth opportunities in the coming year. Following some respite in 2022, community bankers are bracing for a tougher economic landscape ahead in 2023.

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The 2023 GonzoBanker Awards

Gonzobanker

Not the financial industry’s “Troublemakers ” – those regional and community banks, credit unions and supporting fintech entrepreneurs who continue to engage customers and communities and find niches that keep the grassroots of our country’s financial system alive and kicking.

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