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Millennial Corporate Buyers Get Personal With Suppliers

PYMNTS

Millennials are making up an increasingly large portion of corporate buying teams, and it’s shaping the way buyers interact with their suppliers, finds the latest research from SnapApp and Heinz Marketing. It surpasses third-party references and case studies, the research found.

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Case Study: Why Curation, Customization Are Key For The Experience Economy

PYMNTS

And it’s not just millennials. I know that [the space often] gets lumped with millennials, but it’s really cross-generational. “There’s no question that the experience economy is here,” Boris said. It’s real, [and] there’s no question that people are placing greater emphasis on experiences than material things.

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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

An AI-Powered Visual Shopping Experience For Millennials, Gen Z. Tech-savvy millennials and Gen Z consumers want a shopping experience that offers visual search to enhance product discoverability, harkening to social media apps such as Instagram and Pinterest. To learn more, visit the Playbook’s feature story.

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Millennials Tap Facebook For eProcurement

PYMNTS

A survey released by the company on Thursday (March 24) found that, at one-third of the businesses surveyed, millennials aged 20–35 are the sole decision-makers when it comes to sourcing and purchasing for their companies. That surpasses case studies, whitepapers and brochures.

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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

That said, many lessons can be learned by looking across various industries for best practices around understanding the customer journey, engaging brand experiences, and Millennial and Gen Z customer acquisition and servicing. The approach we took, and you’ll see in the presentation, are real-world examples of digital trends.

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AI’s Place In The $50B RV Market

PYMNTS

Why Travel Firms Need To Cater To Millennial Payment Preferences. Millennials have a different take on travel than previous generations. The fight to become the travel marketplace that wins millennial business is only mounting as millennials become a larger portion of the consumers who travel the world and seek new experiences.

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Retail’s 2020 Digital-First Payments Roadmap

PYMNTS

Attendees will learn that younger generations – Generation Zers and millennials among them, who wield significant (and growing) spending power – care more about payment flexibility (and options) than merchants might realize. To do so, according to Parsons, businesses must embrace what she terms “an ecosystem of partners.”

Payments 151