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Millennial Corporate Buyers Get Personal With Suppliers

PYMNTS

Millennials are making up an increasingly large portion of corporate buying teams, and it’s shaping the way buyers interact with their suppliers, finds the latest research from SnapApp and Heinz Marketing. It surpasses third-party references and case studies, the research found.

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Millennials Tap Facebook For eProcurement

PYMNTS

The younger the procurement official, the more likely they are to migrate towards digital channels, like websites and social media platforms, to source goods and services for their companies. That surpasses case studies, whitepapers and brochures. The electronic aspect of procurement goes beyond the desktop, too.

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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

An AI-Powered Visual Shopping Experience For Millennials, Gen Z. Tech-savvy millennials and Gen Z consumers want a shopping experience that offers visual search to enhance product discoverability, harkening to social media apps such as Instagram and Pinterest. To learn more, visit the Playbook’s feature story.

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Case Study: Why Curation, Customization Are Key For The Experience Economy

PYMNTS

And it’s not just millennials. I know that [the space often] gets lumped with millennials, but it’s really cross-generational. IfOnly continues to innovate its platform, though, especially when it comes to payments and social media channels. “There’s no question that the experience economy is here,” Boris said.

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AI’s Place In The $50B RV Market

PYMNTS

Technology and social media company Facebook is also growing more involved in the sharing economy. Why Travel Firms Need To Cater To Millennial Payment Preferences. Millennials have a different take on travel than previous generations. About The Playbook.

Marketing 132
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5 Lessons We Learned Using AI for Bank Email Marketing

South State Correspondent

If you sit around your bank talking about winning more millennials or Gen-Zers, you are not only wasting your time, but much of your efforts are likely counterproductive. Assume all Gen-Zs are technologically proficient or active on social media, and you have already missed your message to about 49% of your audience.

Marketing 195
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Take the 5-day challenge to improve your “digital appeal”

Filene

This score indicates where an FI ranks in end-user satisfaction and performance across mobile banking and social media channels, compared to its peers in the industry.” Especially in appealing to millennials, (or let’s face it, everyone on the go today) successful commerce requires transparency and immediacy.