PYMNTS
SEPTEMBER 12, 2017
Millennials are making up an increasingly large portion of corporate buying teams, and it’s shaping the way buyers interact with their suppliers, finds the latest research from SnapApp and Heinz Marketing. It surpasses third-party references and case studies, the research found.
PYMNTS
AUGUST 23, 2019
In other markets, the rise of marketplaces is giving old organizations new perspective. An AI-Powered Visual Shopping Experience For Millennials, Gen Z. That’s where AI can come in, says Lihi Pinto Fryman, co-founder and chief marketing officer for visual AI software-as-a-service company Syte.
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PYMNTS
DECEMBER 11, 2019
Consumers are beginning to express more preferences regarding their buying and selling experiences on online marketplaces, which are seeing an increased amount of competition in the market as they attempt to hold onto their customer bases. Why Travel Firms Need To Cater To Millennial Payment Preferences. About The Playbook.
PYMNTS
APRIL 24, 2019
As data security and transparency become greater concerns across a number of markets, some services are already working to confront the challenges. Putting this into practice would call into question whether or not Airbnb could operate in several state markets — a win for hotels. Around the Payments and the Platform Economy.
Perficient
FEBRUARY 18, 2021
That said, many lessons can be learned by looking across various industries for best practices around understanding the customer journey, engaging brand experiences, and Millennial and Gen Z customer acquisition and servicing. Then we present an outside industry (automotive, retail, etc.)
PYMNTS
MARCH 10, 2020
For an important BNPL case study, we look to Australia, where Sydney-based market leader Afterpay has made such a splash that it’s changing the economy (sort of). Many are leaving credit behind, with approximately 40 percent of millennials fearing credit card debt,” the report states. Bigger Orders, More Conversions.
PYMNTS
MAY 23, 2019
While many of these customers belong to the millennial and Gen Z age groups, and prefer to communicate via text or Messenger, companies in the sharing economy still need to maintain familiar channels, like contact lines, to satisfy older customers. Kiwi.com on How Payments are Affecting the Travel Industry. About the Playbook.
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