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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Citcon: Payments Can Be The 'Digital Guide' For Retailers

PYMNTS

Chuck Huang, founder and CEO of Citcon , explores how the pandemic has prompted retailers to capitalize on the surge in demand for contactless, digital payments. "As This helps decrease the cost to market to customers, improving profitability and giving brick-and-mortar shops an asset online.

Retail 211
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COVID-19 Has Devastated SMBs, But It Might Make Their Insurance Policies Better

PYMNTS

For decades, the insurance industry is quite literally a lifeline for those affected by unfortunate events. It’s still too early to tell exactly how the current crisis will affect the small- to medium-sized business (SMB) insurance space long-term, particularly as the market expects several iterations of shutdowns and reopenings ahead.

Policies 229
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Skincare Startup Fights The Good Fight For Its Future

PYMNTS

Hundreds of retailers – both direct-to-consumer (DTC) and traditional – have lent their expertise and capital to helping the world recover from the devastation of the COVID-19 virus. On the more traditional CPG brand side, Nuria is aimed at the “clean beauty” market, which requires strict standards on ingredients in the EU as well as the U.S.

Branding 160
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Private Labels Have Their Roots In Coffee And Hats

PYMNTS

The most popular time of the day when people drink coffee isn’t just a factoid: It’s a viable marketing strategy. While the coffee story might be entertaining, it’s not the full history of A&P’s private label strategy. Their answer was 8:00 A.M. and 8:00 P.M.,

Branding 119
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ABA Uncon: It’s All About Marketing

Social Assurance

This time of year, we should be all packing our bags and prepping for travel to the ABA Bank Marketing Conference, but like most things in 2020, any plans you made all went out the window. In 2020, the ABA Bank Marketing conference was to be held on my home turf in Minneapolis.

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Around The World With World Cup Commerce

PYMNTS

to the global advertising market, according to Zenith. In particular, it is looking to see how its advertising efforts are bolstering their attempt to grow its share of the mobile commerce market, as well as to encourage consumers to use their Visa cards, instead of cash, around the world. In Brazil, TVs Are The Hot Purchase.

Regional 109