Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

PYMNTS

JUNE 9, 2018

And in Brazil, TV marketers are leveraging an unusual marketing strategy to push customers over the edge: superstition. That has left an opening that Chinese brands are planning to spend — $832 million to fill on advertising — during the World Cup.

Regional 109

Regional Retail Branding Marketing 109

William Mills

SEPTEMBER 25, 2018

With small business, there is a tremendous need for access to capital. This functionality includes restaurants, events, concerts, and more. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. Some data gets categorized via the tool.

Mobile 78

Mobile Customer Experience Lending Analytics 78

CB Insights

DECEMBER 4, 2019

Table of Contents: Amazon’s product strategy. Market strategy outside the US. Product strategy: Amazon takes on financial services. An RBC Capital Markets report put the average annual sales of an Amazon Go location at about $1.5M. Amazon’s Next Financial Pillar. Rumors: What will Amazon do next?

Cards 101

Cards Lending Strategy US 101

Social Assurance

NOVEMBER 6, 2020

Despite the formidable challenge of combining four in-person events into one virtual event, the benefits of this new format were soon apparent. By having CFOs and CEOs in attendance, content would lend itself to position bank marketers as a critical function within any organization.

Marketing 12

Marketing Conference Minneapolis Analytics 12

PYMNTS

OCTOBER 20, 2020

Finding ways to preserve working capital has become an ever more difficult challenge." So far, 2020 has been a year of transformational events on many levels, including a resounding impact on how the world conducts business, which has changed and established new norms for how and where we work.

Tools 159

Tools Marketing Strategies Capital Payments 159

Fintech Labs Insights

JUNE 1, 2017

“CFT is enabling a direct Core API connectivity, as we realize that collaboration with financial services and licensing or white-labeling startup innovation represents a significant market potential for Fintechs and Banks,” he added. Applying to CFT Hack the Core is easy. and that’s it.

Fintech 18

Fintech Innovation Software United States 18

William Mills

SEPTEMBER 9, 2016

You can look at life events such as marriage, credit card, new job, etc. The former CEOs of AT&T Wireless, NYSE, Sprint, Telefonica International and Vodafone Group invested in Juvo, as well as leading VCs including Wing Venture Capital, Freestyle and Seed-Resolute. Larger banks want an API and dig-down. All options are possible.

social media 40

social media ATM Mobile Customer Experience 40

CB Insights

DECEMBER 14, 2017

The Honest Company’s content marketing strategy that drives 151,000 visits from pre-qualified customers. Now the company is on track in 2017 to do more than $50M in revenue, according to Campfire Capital. It focused its marketing efforts on just two cities: New York City : The cultural and financial capital of the world.

Video 78

Video Branding Company Strategy 78

CB Insights

JUNE 7, 2018

Psychographic marketing, which plays on subconscious personality characteristics, is perfectly suited to help advertisers capitalize on impulsive decision-making. According to Alan Bethke, Subaru’s Chief Marketing Officer, “A lot of manufacturers target customers based on pure demographics. Shake Shack & Chick-Fil-A.

Marketing 78

Marketing Data Analytics Examples 78