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Bitcoin Joins American Express and PayPal on 2017 List of Social Media Darlings

Bank Innovation

American Express is the “most-loved” financial service on social media in 2017, according to a recent report, followed by PayPal, Vanguard and bitcoin. NetBase examined 55 brands across sectors including banking, credit cards, investment banking, payment services, insurance, online lenders and crypto.

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4 Reasons Your Financial Institution Should be Using Social Media

SWBC's LenderHub

It’s no secret social media has made its way into millions of Americans’ everyday lives. These days, it’s basically essential that businesses have a social media presence—and for good reason. billion active social media users, and that number is only expected to grow.

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Transformations In Social Media Commerce And Restaurant Technology 

PYMNTS

Social media platforms are aiming to harness their contextual commerce potential. 2019: The year Instagram rolled out in-app checkout for brands. TikTok , which is mostly a destination for users seeking short-form videos , is now looking to better monetize its service. All this, Today in Data.

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Social Media As The ?Ticket? For Contextual Commerce

PYMNTS

Sports fans can’t get enough of their favorite players and teams: Their social media accounts oftentimes have hundreds of thousands or millions of followers. Additionally, news that Instagram was rolling out native payments surfaced in May. But how can teams harness the eCommerce potential of these accounts? But what about Snap?

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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. Nubank is an example of what happens when you invest in your products in order to differentiate your brand.

Branding 221
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Deep Dive: Why Seamless Payments Are Key To Customer Engagement During The Pandemic

PYMNTS

Merchants must constantly reevaluate their customer-targeting efforts to suit the latest commerce developments, and many are pivoting from brick-and-mortar advertising to focus their outreach online or via social media channels. These trends are in turn ratcheting up the number of customers who are moving to new brands.

Payments 236
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How Payment Platforms Connect Merchants With Augmented Reality

PYMNTS

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. Pan-African payments firm Cellulant , for instance, created an AR experience in Facebook Messenger.