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Transformations In Social Media Commerce And Restaurant Technology 

PYMNTS

Social media platforms are aiming to harness their contextual commerce potential. 2019: The year Instagram rolled out in-app checkout for brands. TikTok , which is mostly a destination for users seeking short-form videos , is now looking to better monetize its service. All this, Today in Data.

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Social Media As The ?Ticket? For Contextual Commerce

PYMNTS

Sports fans can’t get enough of their favorite players and teams: Their social media accounts oftentimes have hundreds of thousands or millions of followers. Additionally, news that Instagram was rolling out native payments surfaced in May. But how can teams harness the eCommerce potential of these accounts? But what about Snap?

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Deep Dive: Why Seamless Payments Are Key To Customer Engagement During The Pandemic

PYMNTS

Keeping consumers invested and engaged is an eternal challenge for retailers. Merchants must constantly reevaluate their customer-targeting efforts to suit the latest commerce developments, and many are pivoting from brick-and-mortar advertising to focus their outreach online or via social media channels. A Question Of Loyalty.

Payments 236
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Deep Dive: Why Retailers Are Merging Online, In-Store Shopping For The Omnichannel Age

PYMNTS

These moves seem logical for consumers who have been barred from visiting brick-and- mortar retailers or who are wary of contact with cashiers or payment terminals due to the potential for viral transmission, but they are also likely to have a dramatic impact on the future of digital and in-store commerce. The rise of omnichannel .

Retail 243
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Amazon Pay: How Brands Can Create Trusted Conversations With Consumers Online

PYMNTS

But the challenge for retailers now is deciding what to do next, Amazon Pay Chief Marketing Officer Kelly Wenzel told Karen Webster in a recent conversation. Wenzel told Webster that what retailers need to think about is those things that actually aren’t going to change in an environment where it feels like everything is changing.

Branding 220
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Omnichannel No Longer An Option For Retail

PYMNTS

Consumers shopping in droves via eCommerce channels is hardly a piece of breaking news — for the better part of a decade, that has been obvious to anyone watching the retail space. They are, Fiserv Senior Vice President of Retail Solutions John Nicola told Karen Webster in a recent conversation — and in great numbers.

Retail 177
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How Payment Platforms Connect Merchants With Augmented Reality

PYMNTS

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. Pan-African payments firm Cellulant , for instance, created an AR experience in Facebook Messenger.