Branding Millennials Taxes Technology 
PYMNTS
OCTOBER 13, 2017
It can’t be easy for a brand that has literally made its name on the notion of brandless-ness, as a pure-play cosmetics supplier. The secret to what brandless offers, according to CEO Tina Sharkey, is the company’s elimination of what she calls the “brand tax.” There aren’t sales either.
PYMNTS
MARCH 29, 2018
We engage people with a brand that they usually wouldn’t,” Zellmer said. “We’re We’re conquesting a target group, and engaging them with a brand, who do not want to commit to a three-year lease. It includes a $500 activation fee, credit check and also covers vehicle tax, registration, insurance and maintenance.
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PYMNTS
MAY 4, 2017
Regional banks have struggled to keep pace with technological shifts and maintain market share and have undertaken efforts to increase ATM counts to look bigger, perhaps, than they actually are, eyeing both brand presence and functionality. Cards are perhaps proving a sticking point in the move toward electronic payments.
PYMNTS
FEBRUARY 29, 2016
Lampert’s statements may have been intended to downplay the consistently poor performance of the Sears brands, but instead it helped to shine a spotlight on the struggles that “old school” retailers are facing in an industry increasingly dominated by “new school” brands. Consumers don’t want to commit to a lipstick?
PYMNTS
AUGUST 24, 2016
Or in the case of Chipotle , years and years of buzz, customer loyalty and positive brand image were undone after a couple of diners got sick from eating at Chipotle locations across the country (which the brand is still trying to recover from). shoppers visiting an outlet mall during that month. job growth.”.
NCR
NOVEMBER 6, 2017
Banks have spent a lot of time in the last few years trying to attract the attention of affluent millennial consumers – those born between the early 80s and mid-90s, who are currently an immensely attractive segment for financial institutions. Don’t mix them up with millennials. Putting technology first.
PYMNTS
APRIL 24, 2017
Take the clothing and accessories brand TOMS , for instance. On the back of this social commerce model, the company now sees about $500 million in annual sales and has become one of the most recognizable names, particularly to millennial consumers in the footwear industry.
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