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Homesharing Platforms Vie For Millennial, Gen Z Travelers

PYMNTS

They want convenient booking tools, fast payment methods and secure reservations when planning their trips, and these needs have not changed much as millennials have come of age. Millennials and younger generations are digitally minded and want to interact with brands that can answer their personal requests through online and mobile channels.

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How Something Navy Became Nordstrom’s First Influencer-Created Private-Label Brand

PYMNTS

Today, she noted, things are quite good, as she is the rare internet celebrity who has turned a social brand into a bankable retail venture. Even after a year or two, it was still difficult, because a lot of brands and businesses didn’t understand digital marketing.

Branding 184
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Dormify And The Magic Of Email Marketing To Millennials

PYMNTS

Dormify, a dorm decor startup, seems to have cracked the email marketing code for millennials and Gen Z buyers. Before you can market effectively to a younger audience in particular, you need to establish a solid brand and product offering that will appeal to them,” said Dormify’s CMO Nicole Gardner. . ” .

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Nike, Pepsi Lead The Year Of Direct To Consumer

PYMNTS

This year will not only go down in history as “the year of the pandemic,” but for consumer packaged goods brands, it will also be known as “the year of direct to consumer.”. 1 reason cited involves loyalty to well-known brands. This suggests that D2C does well in areas where consumers have strong brand preferences.

Branding 257
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Mobile Cards Key To Winning Bank Accounts

PYMNTS

One way that banks or ambitious social media platforms will win this combat for customers is through the use of mobile credit and debit cards, with a highly configurable nature and full range of card and spend management controls to please the most vacillating of customers. Follow the Smart(phone) Crowd.

Mobile 153
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Revlon Puts Its Stamp On Amazon

PYMNTS

Revlon will be stamping its name on 10 million Amazon shipping boxes, said Internet Retailer , to make an impression on eCommerce shoppers (especially the coveted millennial cosmetics market) as part of a campaign called the Love Project. As PYMNTS reported in December , the beauty industry has become ruled by millennials.

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How can banks personalize customer communications via social media?

NCR

For banks and financial institutions, a social strategy that utilizes the entire social ecosystem to deliver relevant, personalized information can help brands communicate with a broader range of current and prospective customers. So how can you use social in the most effective and efficient ways possible?