Remove Branding Remove Marketing Remove Millennials Remove Security
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Homesharing Platforms Vie For Millennial, Gen Z Travelers

PYMNTS

They want convenient booking tools, fast payment methods and secure reservations when planning their trips, and these needs have not changed much as millennials have come of age. The company has had success with this type of market vigilance, but hotels are quickly catching on. Market Growth and Opportunity.

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Millennials, Mobile Payments And Debit: A Recipe For Consumer Engagement

PYMNTS

Millennial consumers are ready to be brand ambassadors — especially when engaging in mobile commerce with private-label debit programs. The interview with Bailey comes amid increasing focus on how millennials might change gas and convenience store payments. Millennials are ready to be engaged.

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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Learn – Preferences and Interactions.

Industry 294
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This Week’s Reads: Millennial Marketing and Security

Banking 2020

Articles via BankThink, American Banker, The Financial Brand. The do’s and don’ts of marketing bank technology: While software updates might be a big deal to product and tech teams, they’re not what consumers care about. Below are interesting stories the Banking.com staff has been reading over the past week.

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How Many Dedicated Content Channels Do Millennials Need?

PYMNTS

It took traditional media outlets a few extra years to figure out that millennials don’t quite care for getting their news and entertainment from the same places their parents did, but now that the cat’s out of the bag on these consumers’ on-the-go smartphone habits , brands everywhere are scrambling for a piece of the mobile pie.

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Four Things To Know About Balancing UX And Security In eCommerce

PYMNTS

Oh, and security, too – but not at the expense of that frictionless user experience. Although some customers ( millennials : cough, cough) may value convenience above all else, that youthful sense of fiscal invincibility does not extend to their elders, who place a higher premium on transaction security.

UX 116
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Mobile Ordering, The New Window To Winning Over Millennial Consumers

PYMNTS

It seems that most every industry these days is vying for millennial dollars and devotion. For an industry where millennials are projected to spend nearly $800 billion in 2017 (that’s 7 percent more on monthly food budgets than average Americans), restaurants are hankering to pull out all the stops to get millennials to order — in or out.