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Weekly Wrap: Brex ramps up brand strategy, while Chase focuses on data security

Bank Innovation

In this episode, Suman Bhattacharyya, senior editor, and Angely Mercado, associate editor, discuss the following news developments: Corporate card and financial product startup Brex’s marketing strategy; Inspired Capital’s recent investment in business banking platform Rho; and […].

Strategy 243
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Building a Brand Series: What is a Brand?

Social Assurance

When we ask financial brands what makes them unique, the answer is often the same: “our people” or “our employees really care.” This answer comes from your brand. What is a brand? A brand is what your company stands for and believes. Why Does Brand Storytelling Matter? ” Pro Tip.

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A new digital bank needs a new customer service experience

Insights on Business

Next is a digital bank, completely disassociated from the Bradesco brand. Next was born to complement Bradesco’s strategy. Protection (Security). Social-based marketing. –> Explore IBM Banking and Financial Markets Solutions. The big questions is what’s next? How do banks prepare for this new reality?

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How Treasurers Are Guiding Firms Through The eCommerce Revolution

PYMNTS

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. Treasury is very well-positioned to handle all of these activities,” added Sinha.

Strategy 295
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International Data Privacy Day: Your Marketing Toolkit

Social Assurance

For financial brands, International Data Privacy Day is an opportunity to educate customers. Pro Tip: A content marketing strategy isn’t nice to have, but a need to have. Creating a calendar that includes national days of the year and setting a posting cadence are two of the first steps to building your strategy.

Data 31
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Consumers' Preference For Online Car Sales And Auto Loans Shakes Up Banks And Dealers

PYMNTS

Many buyers who have secured financing digitally had a great experience and won’t go back to the old way of doing things — even when COVID-19 is no longer a factor.”. Going forward, the company plans to invest in market expansion, branding and marketing strategy, as well as technology-enabled tools to drive efficiency.

Online 214
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MoneyGram Kameleon Now Available To US Companies

PYMNTS

Its adaptive platform has a control panel that allows agents to customize content, colors and images in real time so it fits perfectly with their branding and marketing strategies. This also provides customers with secure and convenient service anytime, anywhere without the need for a storefront location.

Company 100