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Personalized Marketing: What Banking Customers Really Want

Perficient

In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. blockchain​, digital wallets​, money center banks​, emerging payment solutions, digital lending​, economic turmoil​, and fintech disintermediation).

Marketing 294
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The New Lending Fintech Bonanza

Gonzobanker

OnDeck’s fire sale aside, recent deals at nCino, Black Knight and Ellie Mae are a shot in the arm to a market in need of some good news. 2020 is the wildest downward ride in the market since 1929, which, one would think, is taking its toll on the fintech ecosystem serving banks and credit unions. and Thomas H.

Lending 158
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Why Legacy Banks Have Mobile App Advantages

PYMNTS

Maybe it’s the reputation of a brand that lowers the mental resistance to inputting payment and personal details on a mobile device to complete a transaction. Good UX vs. Security. That said, Oosthuizen noted, those younger developments often tend to focus on “good UX and the consumer experience — in terms of what works.

Mobile 184
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The BaaS Gold Rush is On

Gonzobanker

In this emerging landscape, financial institutions, often community banks, frequently “rent” their charter to financial technology firms (fintechs) that serve a specific consumer group as a means to grow non-interest income. While customer relationships are being redefined by fintechs, there will always be a place for community banking.

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Banks On Notice: Fintechs Are Coming For Checking Accounts & Debit Cards

CB Insights

One of the biggest trends in fintech today is the rise of digital banking products like mobile checking accounts and new debit cards. From Square to Paypal, a host of fintechs are creating products that let consumers spend money directly out of digital accounts using a physical card. get the 86-page fintech report.

Cards 71
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Is a Zombie Core Eating Your Bank’s Brain?

Gonzobanker

Major vendors with multiple core solutions in their portfolios can turn off bank and credit union clients to the entire brand because of staff attrition, declining service levels, and a lack of product evolution in an aging zombie core division. Legacy Tech Stacks. No New Partners. While they may travel in packs, zombies are loners.

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4 Ways to Differentiate Your Banking App and Drive Acquisitions

The Financial Brand

It's difficult to stand out in a crowded mobile app market. The right mix of marketing, UX, security and customer feedback brings results. The post 4 Ways to Differentiate Your Banking App and Drive Acquisitions appeared first on The Financial Brand.

UX 32